Just saw an add on TV for Sunny loans with an APR of 1291%.
Thats borrowing £1000 for 12 mths and paying nearly £13000 back , Jesus no wonder people get in financial difficulty.
Yup, though they're really aimed at people wanting short term cash until payday - sadly these people won't pay much attention to the rates so the market for these things is rather inefficient.... I would however expect them to still have higher than usual rates as the people who go for these things are likely utter muppets when it comes to money and likely to default.