We are using the softly softly approach though and it's just not working. People have free reign over how much they are allowed to drink and it's quite frankly a disaster.
We're not really using any approach at the moment. The problem is mostly being ignored.
I gave two examples of successes a few posts ago. Neither required authoritarianism or much force and neither ran the risk of creating crime through prohibition without authoritarianism and extreme force. What's wrong with trying the same approach with the problems caused by some people using alcohol unwisely?