I don't believe the "consumer not knowing what they're doing" is a valid excuse anymore for Nvidia's market share advantage. Probably was true 4/5 years ago but not now, everyone goes on internet before buying anything, people will look at cat/dog food reviews before purchasing the food (ok probably an exaggeration but wouldn't surprise me one bit).
Consumers make informed purchases now, they do research on the products they want to buy (of course while they are at work not working lol) and the more a product costs the more research they will do.
We don't give consumers enough credit, they are like everyone they know where to get info if they want it. The "uneducated" buyers don't buy really dGPU they buy supermarket PCs and aren't bothered about games.
Of course most of the people, who do buy dGPUs probably don't know as much as the people on this forum, because we are more passionate, but they sure as hell read what the knowledgeable people say.
I agree. But my conclusion is different.
Most people are not us. I've seen it 100 times.
Person A "What grafix card shud i buy??"
Person B "Buy a Nvidia 1"
Person A: "Why not AMD?"
Person B: "Becos AMD is ****, Nvidia is good"