I've complained to various e-tailers about things getting damaged due to poor packaging and was basically told it's cheaper to use crappy packaging, hope the courier doesn't smash it up, and refund those that don't make it. Apparently a bigger box and some bubble-wrap would put them out of business.
I'm sure it can't work out cheaper net surely - so many things these days have i.e. poorly secured legs inside that move about doing damage because of the cheap, half arsed packaging
