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ASrock to enter graphics card market

If AMD are the vendors then they will be snapped up fast like the normal AMD cards due to their mining ability. Can't see gamers getting much joy.
 
Motherboard player ASRock reportedly will enter the graphics card market in April and focus mainly on supplying AMD-based products, according to some market watchers.

With the increasing shipment proportion of high-end motherboards and rising sales for its IPC and server products, the company's EPS for 2018 stands a chance of returning to NT$9 (US$0.31) if cryptocurrency mining can maintain its momentum, the market watchers noted.

ASRock had consolidated revenues of NT$9.21 billion for 2017 with net profits of NT$469 million and EPS of NT$4.02, up dramatically from 2016's NT$1.39. The company also decided to distribute dividends of NT$4 in cash.

As for January, ASRock reported consolidated revenues of NT$915 million, up 21.54% on month and 35.05% on year with net profit of NT$69 million and EPS NT$0.57.

However, the company had not been performing well prior to 2017, only shipping less than four million motherboards in 2016 or less than half the volumes shipped in earlier years.

ASRock's performance pick-up in 2017 was mainly due to Gigabyte Technology's business re-organization, which gave ASRock an opportunity to significantly increase its shipment proportion of mid-range to high-end motherboards, while strong demand for its cryptocurrency mining motherboards also helped boost its sales in the year.

At the same time, ASRock has seen increasing sales for its server and IPC motherboards, which helped reduce its reliance on the consumer motherboard business whose revenue share went down to only around 70% at the end of 2017 from 85% in 2016, the market watchers said.

Since AMD so far has shown no sign of planning for a capacity expansion, ASRock's entry into the graphics card market is expected to affect AMD's GPU supply to other graphics card vendors.

https://www.digitimes.com/news/a20180307PD206.html

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I do like Asrock products they have gone from a cheap known brand to building high quality motherboards. I really can not fault the products I have used. I expect no different from there GPUs tbh
Looks like they going to be a supplier for AMD
 
Likely to be mining focused considering they are making mining motherboards. I don't blame them as it would help them get additional capital to then fund R&D to make competitive products to compete with the other highly regards brands
 
Quartz said:
Is this an indicator of new GPUs in April?
Click to expand...

https://community.amd.com/thread/224598

No matter who we asked, the same three magic letters kept cropping up: MXM. Although all of our sources conjectured that ASRock has made a deal with AMD and wants to enter the market for MXM modules, the likelihood of ASRock producing dedicated graphics cards for the consumer gaming or cryptocurrency mining markets is considered small.
Click to expand...

http://www.tomshardware.co.uk/asrock-graphics-cards-mxm-amd,news-58017.html
 
Last edited by a moderator:
HeX said:
Intel have tried a few times to enter the GPU market and failed miserably, e.g. https://en.wikipedia.org/wiki/Larrabee_(microarchitecture)
Click to expand...

I don't understand how Intel could screw it up that badly with it's massive resources.

Then I also don't understand how AMD keep pace with Nvidia (broadly speaking) when they've such meagre resources in comparison.

I get the CPU side of it, Ryzen caught up because Intel were lazy as they'd no incentive to develop further knock-out CPU's when they had zero competition in the FX line.
 
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