I agree loads of indy places round here, some good some not so good just have to work out what's right for you. Plus most have half price pizza days or BOGOF before a certain time etc which I always take advantage of hence why I've never been to Domino's before until last night.
The online order said it was £6.99 before I entered my Wuntu discount code.
I bet you have to constantly jump through hoops to get it at £1.99?
And aswell as the 10% of revenue to head office, they have to buy all their stock from head office too so money for the CEO still applies.