Isn't south more ideal than E/W as its the highest part of the day? SW/SE would be okay too but I'd imagine E/E you would get least as its sunrise and sunset. You obvioisly could have facing any to gain energy but south from what I understand is the most efficient direction
Yes, for peak generation at solar noon you aim south at around 30 degree tilt.. If all panels were setup like this generation would (does) massively spike at solar noon, when not much is in use...
BUT, if you want to consume it/reduce your bills (which is ideal from a 'green' point of view - no transportation overheads), consumption occurs mainly, in a domestic setting, morning and mainly in the evening, hence east/west.
If you are on E/W you pitch the panels steeper than you would for noon, aiming at where the sun is around mid autumn/mid spring in the east/west. You pitch like this to improve generation in the shoulder months (as generating more power than you can use in the summer is easy).
It all depends why you are doing it, if you are being paid a good FIT rate and you want to maximise your profits then setup for maximum annual generation is right (so south, 30 degrees).. But if you want to offset your usage, reduce your bills etc then setting up for when you use the power is the best idea. With the removal of FIT next year then this will become even more important
None of this takes account of batteries/storage as they are not cost/benefit right yet (in its lifetime it wont pay for itself). When batteries get cheap enough it will change everything again.
You can see here our power usage on a normal day, NET of solar.
So you can see the power we pay for drops to zero fairly early on.. around evening you can see the oven going on etc.
Washing machine/dishwasher are on timers generally to run noon/mid-afternoon so before anyone is home but when we are generating lots of power.
Same for laptops, we have a 5 way strip on a timer, laptops, tablets etc get plugged into it and left.. Around noon it is turned on (timer) so everything charges.
After that any spare power that would be exported out to the grid is dumped into our hot water tank via the immersion heater, offsets a bit of gas usage.