Iceland Orangutan advert prevented from being aired

Avenged7Fold

Avenged7Fold

Avenged7Fold

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Surprised to not see a thread about this given the press it has got.



Basically Iceland released an advert that was blocked from being aired for being 'political'. The advert is designed and possibly sponsored by Greenpeace but as far as i know has absolutely no political branding on it. Stations can actually air it but it does go against guidelines stating that you cant air adverts funded or designed by political organisations.

Is this an advertising stunt? Most probably

Does it have a good message? Yes

Is Iceland just using the message as marketing?

Who can really say. Big decision makers seem to really be on this palm oil issue and earlier in the year i believe they removed all products containing palm oil from the store i believe. Is that to target younger, more environmentally concerned people and tempt groups from society that normally would not shop at Iceland?

So GD what have you got to say about it?
 
Avenged7Fold said:
Sorry for the boring thread, should have just pumped out one of those riveting threads about being gender fluid that GD likes so much
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Not caring is a valid opinion maaaaaaate.

I could on a huge rant about humanity being ****, but i've done that plenty. These animals are already extinct as far as i'm concerned.
 
Seems a very effective advert to me. The only grounds I see for preventing it would be if it's factually wrong and there aren't huge swathes of orangutan habitat being razed for the production of palm oil.

I couldn't testify to if their figures are accurate but so far as I'm aware this is happening. I've been trying to avoid palm oil where possible for the last few years at least. I don't think it's very good for you, either.
 
Someone forgot to take their happy pills today lol

Its a really well made advert imo and a good move by Iceland, what would be even better though is if they stopped stocking all products that use it rather than just their own but im guessing that would be financial suicide.
 
neckbeardthethird said:
Someone forgot to take their happy pills today lol

Its a really well made advert imo and a good move by Iceland, what would be even better though is if they stopped stocking all products that use it rather than just their own but im guessing that would be financial suicide.
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Probably But still, at least it's an effort and the publicity will help. I'd still love to hear whoever made the decision to ban it try to explain their reasoning.
 
Just learned that this was originally produced by Greenpeace and then taken up by Iceland for their campaign. I disagree with Greenpeace on a number of things, but not this advert.
 
It's clearly a PR stunt.

The rules on advertising are clear:

"An advertisement contravenes the prohibition on political advertising if it is: an advertisement which is inserted by or on behalf of a body whose objects are wholly or mainly of a political nature"

By taking a marketing piece produced by Greenpeace and inserting it into an Iceland advert it breaches the advertising rules therefore it hasn't been aired. The content and message aren't relevant to why it was blocked.

Source: https://www.wired.co.uk/article/iceland-advert-banned-christmas
 
We had a long discussion about this in work earlier.

The ad itself is not political and it hasn't been banned for any innacuracies of ploitical motivations.

However because the organisation which created it (Greenpeace) are considered a ploitically motivated organisation it is not allowed under the 2003 Communications Act.

So blocked (not banned) on a technicality.

May well have been a clever stunt by Iceland as it has had way more coverage this way but I doubt it. Iceland are really upping their game recently though with regards to environmental issues and other retailers should take notice!

/Salsa
 
Well Iceland they have certainly had a lot of people over with this 'viral' campaign.

The advert wasnt 'banned' it was submitted to a organisation that pre vet adverts for companies to ensure compliance with the rules. Iceland knew they would be advised that the advert would not be suitable based on the source not the message and so they could then claim their advert was "banned" and generate a ton of free press for themselves.
 
The fact that Greenpeace made the advert shouldn't matter as there is no reference to their organisation in the advert itself.

As an aside, this did actually make me take my first big ethical decision, and avoid all Nestle products from now on (and they make an annoying amount of products that I like).
 
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