Released on Sunday, the film’s YouTube page has had 83,000 dislikes and 8,500 likes with many commenters saying they will never buy a Gillette razor again.
The ad was directed by Kim Gehrig at the UK-basedproduction agency, Somesuch. Gehrig was behind the 2015
This Girl Can advertising campaign for Sport England and “Viva La Vulva”, an advertisement for Swedish feminine hygiene brand Libresse.
Some people took issue with the advertisement because it was directed by a woman. The Conservative Canadian political commentator Ezra Levant wrote: “A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men … Count this 30-year customer out.”