Latest Gillette ad suggests their customers are broken, toxic and need "fixing" through feminism

Irish_Tom said:
Like I said, that’s not how I interpreted it, hence I’m not offended by it.
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When it champions certain other groups as saviours of a target group it is hard to read it as any other intention.

When you have individuals that are being prejudice or acting badly towards people just because they belong to a specific group you don't try and fix that by prejudice in return.
 
Just seems like a bit of corporate ass covering as a few previous posters have pointed out some of their adverts have been a little close to the edge of acceptable these days. It was probably only a matter of time before a few sjw types started something.
 
cheesyboy said:
People said it about Brett Kavanaugh trying to rape a girl whilst swigging a can of beer from each hand and playing the popular game 'Devils Triangle'.
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What? You're repeating very shaky and unsupported accusations, politically motivated, as if they were fact. You're even exaggerating them from what the accusations were! And no, I don't think anybody said "boys will be boys" about group rape.
 
Irish_Tom said:
Like I said, that’s not how I interpreted it, hence I’m not offended by it.
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I think you're unusual in not feeling it's directed at men as a group. To me it's very clearly a lecturing: "Men, you need to do better".

If you swapped in almost any other demographic and applied the same principle, I suspect few would try to defend it. "Muslims, you need to do better." "Black people, we know some of you are good, but you need to do better". Or even "Women - you need to do better".
 
h4rm0ny said:
I think you're unusual in not feeling it's directed at men as a group. To me it's very clearly a lecturing: "Men, you need to do better".

If you swapped in almost any other demographic and applied the same principle, I suspect few would try to defend it. "Muslims, you need to do better." "Black people, we know some of you are good, but you need to do better". Or even "Women - you need to do better".
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It is worse than that - it targets men but also focusses on a specific group and champions other groups as being the saviour of that group painting everyone within the target group as the same.
 
I didn't really see a problem with it. It is for a specific audience - US - where there's a different sentiment. I don't think it is a particularly well-made ad - the photography isn't particularly good and the whole thing has clearly been encumbered since day 1 of the design phase where red line of 'must include primary narrative relating to our brand purpose "the best a man can get"' or something similar was briefed in.

It is just a very US style advert for the US market, executed poorly.
 
h4rm0ny said:
And no, I don't think anybody said "boys will be boys" about group rape.
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I remember seeing an interview with female Republican voters and they were asked about the whole Trump pussygate, Kavanaugh, #metoo movement and in their response was "Boys will be boys"

There is a reference to it here

After Brett Kavanaugh was accused by Prof Christine Blasey Ford of assaulting her as a teenager, my colleague Paul Lewis made a film for the Guardian in which he talked to Republican women about, among other things, the #MeToo movement. He asked if they agreed with President Trump’s contention that it’s “a very scary time for young men in America”. One woman nodded. “I have four boys,” she said, by way of explanation. And boys will be boys!
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https://www.theguardian.com/global/2018/nov/17/infuriating-women-back-trump-men-free-pass

Roar87 said:
Did those people also have words scribbled on their face? Clearly they're absolutely mental. Boys will be boys isn't even applicable to adult men.
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Not sure why you have that idea, I have heard it referenced many times about adult men.
 
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Freakbro said:
I remember seeing an interview with female Republican voters and they were asked about the whole Trump pussygate, Kavanaugh, #metoo movement and in their response was "Boys will be boys"
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And was she referring to an attempted group rape and "Devil's Triangle" as CheesyBoy claims; or do you perhaps think the woman interviewed might have been referring to the actual accusation in which a 15 year old Kavenaugh was alleged to have lain down on top of the girl for a few moments? "Boys will be boys" is not a saying associated with group rape except in the minds of those who want to claim it is in order to present an image or rape culture.
 
cheesyboy said:
Oh, ok. Letting boys off of bad behaviour because they're boys can't possibly resonate through their lives....
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And what about teaching kids it's okay to lie ?

The tooth fairy
The Easter Bunny
Satan Claus

All examples of fantasy we feed into fragile minds only to destroy at whatever random age we deem acceptable to tell them that those wonderful fantasy characters are a lie and do not exist

If we took this Gillette ad and changed the focus from rapey overpowering men to knife crime in London depicting young Black males as knife wielding murderers, how well do you think that would go down ?

That fact that people see this type of ad as acceptable is worrying, I bet you all would be up in arms if the video was an attack on Muslims, or Women or Black people but it's perfectly acceptable to single out men right ?
 
Given that Gillette also make women's razors, Peter Lloyd suggested on Twitter they should perhaps make another ad aimed at their female customers and their toxic femininity:

False rape claims, paternity fraud, domestic violence against husbands & boyfriends, denying fathers their rights.
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or even:

Can't wait for Procter & Gamble - also makers of Always sanitary products - to start calling their female customers [offensive word for female genitalia]. #Gillette @ProcterGamble @Gillette
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Have to say I agree with him - there are good and bad in both genders ... despicable behaviour is not an exclusively male trait, despite what these feminist types might claim. This wholesale demonisation of men, based on the behaviour of a minority, needs to stop.

Besides, aren't we always told girls/women 'prefer bad boys'? Make up your ******* minds how you want the male of the species to behave, please ...
 
Freakbro said:
I remember seeing an interview with female Republican voters and they were asked about the whole Trump pussygate, Kavanaugh, #metoo movement and in their response was "Boys will be boys"

There is a reference to it here



https://www.theguardian.com/global/2018/nov/17/infuriating-women-back-trump-men-free-pass



Not sure why you have that idea, I have heard it referenced many times about adult men.
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So harmony is right then? That woman didn't say boys will be boys about group rape.
 
I mean does anyone actually think that any woman, regardless of their political preferences would nonchalantly dismiss group rape as "ahah, well you know boys will be boys :rolleyes:, those silly scamps!!!"
 
Mason- said:
So harmony is right then? That woman didn't say boys will be boys about group rape.
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h4rm0ny said:
Pretty much. :)
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I wasn't meaning it to be specifically about group rape, just to show in general how they shrugged off sexual assault as "one of those things". But you are right, I should have been more specific in my reply for the pedantic internet types :)
 
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