Latest Gillette ad suggests their customers are broken, toxic and need "fixing" through feminism
- Thread starter Minusorange
- Start date
What's funny is that no one would be given it anyway. A low test level reading would come up as "normal" these days, despite being a lot lower compared to our grandfathers in their youth and so on.
Soldato
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Yep.
Associate
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Stolen from Reddit. Sorry I can't work out how to embed.
https://external-preview.redd.it/mp...p4?s=3b98e50c8a712e3fff0b45809618733399fa51b5
https://external-preview.redd.it/mp...p4?s=3b98e50c8a712e3fff0b45809618733399fa51b5
Soldato
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LMAO
@Minusorange How did you come across this ad, was it on tv or was the fact after just viewing it the first recommended thumbnail video was GMTV...
It's just a statement used to shrug off negative behaviour a something to be expected from a boy, just be a decent person? Male or female.
The fact is men are much more likely to sexually harass women, at the work place or in pubs or clubs. Men will send pictures of their knobs or even porn to female models on instagram. Don't even get me started on internet dating. Men get arrested for touching up women on the tube, don't see the reverse. Unless there's some massive cover up going on and really men are the hunted.
Men are also expected to hide their emotions, be strong, bottle things up etc which has lead to suicide being the biggest killer of young males. So I don't really see how it's a bad thing to get rid of some of the lad culture, going out on the pull and being a knob in general to be 'one of the lads'. I can't recall a single work Christmas party where there hasn't been a bloke getting too handsy with a female member of staff, even if it's just an arm around the shoulder it's still unwanted contact. I wouldn't like it either.
Don't like feminists either before I get branded one. I just believe in not being a ****. The advert is pants too, it's just jumping on a bandwagon to promote razors.
It's actually a statement aimed at male children being a little more boisterous than young girls because they're not the same as girls. It's not negative behaviour, it's merely explaining the fact that boys will play a little rougher and possibly be a little more mischevious on average than girls because they are infact boys.
Men are also expected to make the first move when it comes to dating and sexual conduct in general. Of course women don't exhibit that type of behaviour, neither do they typically send the first message or ask men out on dates, women typically don't invite men to come home with them - they expect men to make the first moves. Obviously that doesn't excuse sexual harassment but you're essentially describing a tiny minority of men and applying it to every man. There are women having affairs and forcing men to raise another mans child, I'll assume you wouldn't want to be tarred with that brush? Yet no one is generalising that as all women like the crimes that are being assigned to the male gender.
I don't know there's any correlation to male suicide and bottling up emotions. I'm not sure men being involved in "lad culture" are the same types of men committing suicide, if you're going out on the pull with your mates you probably aren't very likely to be isolated and depressed. Typically the isolated men are the one's without mates and those who don't have the support groups around them that typically women do.
I'm not sure jumping on the feminist band wagon is a good idea if your target audience is largely men.
Imagine if you had a advert targeted at Muslims, tarring all Muslims as terrorists or child abusers.
But don't worry it's targeting men, pop over to the mumsnet womens rights forum and there talking about putting all men into concentration camps....
The only way men can win in this world is to not play.
But don't worry it's targeting men, pop over to the mumsnet womens rights forum and there talking about putting all men into concentration camps....
The only way men can win in this world is to not play.
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It’s on trend, it’s a trend even among men. It’s been great publicity for them, and those that get angry probably will still buy the products anyway when they forget about the ad in 2 weeks time.
There's a bit in there with a businessman touching a woman's shoulder and another male telling a girl to 'smile' - we've had this debate here before but it's obviously more than about boys being rougher.
That expectation is dying off with app/internet dating, my GF messaged me first. Doesn't make me any less of a man despite what some people think. The point is out of all the the offenders, a disproportionate amount will be male. Of course women act like knobs, they are far more manipulative.
You'd be surprised. The expectation to be a blokey bloke and go out on the pull, and not actually be able to share your issues with your mates because you'll get the **** taken out of you is deeply unhealthy.
No, probably not. This advert isn't going to change anything, it's like the whole Greggs vegan sausage roll thing. Using political movements or idealogies to sell things to us. I've not even thought of Gillette as a brand in ages, but here we are talking about them.
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The actual reality is, women will possibly say they want a man who's in touch with their emotions, but it's just not attractive to them. They want men who are resilient and emotionally grounded, they rely on us to be tough in difficult times, you won't find many women who will witness a man talking about his feelings and find it attractive. Encouraging this behaviour in young men is unfair as you're essentially going to raise him to believe that being soft is ok, when really they'll be shunned by the opposite sex and probably find themselves single and unhappy.
If you watch that clip with Piers Morgan talking to Suzanna Reid, he even notes that while she says she wants men to be emotional, her husband is actually the opposite. Women will sit and say one thing but then they're attracted to the exact opposite.
Well that's what mates are for right, or even the internet? And if you're an emotional mess and that's not attractive to the women you want, get it resolved before entering a relationship. So many people who are 'sad' get into relationships because they think it will make them happy and it doesn't.
