Latest Gillette ad suggests their customers are broken, toxic and need "fixing" through feminism

GIBURROWS · 16 Jan 2019 at 08:24

Is there going to be a female version of this advert?

200sols · 16 Jan 2019 at 08:25

GIBURROWS said:
Is there going to be a female version of this advert?

Dont be silly

GIBURROWS · 16 Jan 2019 at 08:25

silvagti said:
I guess advertising has pretty much been built around virtue signalling for the last couple of decades. I think it's possibly gone too far when you accuse your customer base of being predominantly comprised of mysoginists and sexual predators though!

But they are nice smelling and clean shaven misogynists and sexual predators!

Irish_Tom · 16 Jan 2019 at 08:31

Participant said:
Your emojis are smiling but inside you're crying.

Haha, I have absolutely no insecurities about my masculinity and I see no reason to get upset over an advert.*

*No emojis necessary.

Nasher · 16 Jan 2019 at 08:35

GIBURROWS said:
Is there going to be a female version of this advert?

Can you imagine the uproar?

The_Abyss · 16 Jan 2019 at 08:39

Are you kidding? They can't even use red coloured liquid in adverts for feminine sanitary products yet!

krooton · 16 Jan 2019 at 08:46

I purposefully didn't watch the advert for a whole day, and let the comments in this thread wash over me, as I wanted to see if they could warp my view.

God, lol, the people getting offended by this need a reality check, the messages the advert conveys seems to be influenced by self-projection. I didn't pick up on any of the things people have been frothing about, if you feel it is an attack on you/men/masculinity, then it just proves the advert's point in a way.

Those who live in ice houses shouldn't throw snowballs.

Ps. Gillette are still over-priced crap.

Participant · 16 Jan 2019 at 09:17

@krooton in white knight shocker! Can't bury your head in the sand when so many men are criticising this advert.

I'm not one of those men, but I do understand why some people feel this advert is too far. Can't imagine the same advert with husband-beating women being tolerated by anyone, let alone the people criticising the men in this thread.

Threepwood · 16 Jan 2019 at 09:18

I'd like to see the saudi arabia version.

V F · 16 Jan 2019 at 09:20

silvagti said:
I guess advertising has pretty much been built around virtue signalling for the last couple of decades. I think it's possibly gone too far when you accuse your customer base of being predominantly comprised of mysoginists and sexual predators though!

Has it? Feels more like since 2010.

Akagi · 16 Jan 2019 at 09:21

dowie said:
So would you be happy with an advert targeted at muslims based on some muslims being terrorists etc.. or an advert aimed at black people based on some black people being gang members, drug dealers etc.. ?

I think you've misinterpreted my view on the matter.

Threepwood · 16 Jan 2019 at 09:22

Also, boys wont be boys for much longer.... read it all https://www.gq.com/story/sperm-count-zero

V F · 16 Jan 2019 at 09:23

krooton said:
I purposefully didn't watch the advert for a whole day, and let the comments in this thread wash over me, as I wanted to see if they could warp my view.

God, lol, the people getting offended by this need a reality check, the messages the advert conveys seems to be influenced by self-projection. I didn't pick up on any of the things people have been frothing about, if you feel it is an attack on you/men/masculinity, then it just proves the advert's point in a way.

Those who live in ice houses shouldn't throw snowballs.

Ps. Gillette are still over-priced crap.

You didn't listen to Joe Rogan?

pennywise19 said:

krooton · 16 Jan 2019 at 09:23

Participant said:
@krooton in white knight shocker! Can't bury your head in the sand when so many men are criticising this advert.

I'm not one of those men, but I do understand why some people feel this advert is too far. Can't imagine the same advert with husband-beating women being tolerated by anyone, let alone the people criticising the men in this thread.

Rather a white knight than a *********

dowie · 16 Jan 2019 at 09:24

Acme said:
I think you've misinterpreted my view on the matter.

Ah, sorry, my bad!

cheesyboy · 16 Jan 2019 at 09:29

Participant said:
Can't imagine the same advert with husband-beating women being tolerated by anyone, let alone the people criticising the men in this thread.

I could imagine a more female gendered version advert where we see women praising how pretty a girl is, how polite she is, and pointing out the negatives of this sort of social conditioning.

krooton · 16 Jan 2019 at 09:30

V F said:
You didn't listen to Joe Rogan?

He misses the point entirely, the ad isn't targeting men who are already **** expecting them to change, it is asking those who aren't to be less passive about it, call "lads" out on their crap, and try to help wean the next generation out of the same crap.

Participant · 16 Jan 2019 at 09:32

Minusorange said:

Is that @mrk at 0:48?

Is he a goodie or a baddie in this clip? Looks a bit leering and lustful to me (which is biologically normal but also shameful by the way).

cheesyboy · 16 Jan 2019 at 09:32

The_Abyss said:
Are you kidding? They can't even use red coloured liquid in adverts for feminine sanitary products yet!

That's not a female-positive convention.

V F · 16 Jan 2019 at 09:33

krooton said:
He misses the point entirely, the ad isn't targeting men who are already **** expecting them to change, it is asking those who aren't to be less passive about it, call "lads" out on their crap, and try to help wean the next generation out of the same crap.

You obviously missed it.

"Nobody wants to be lectured, we're tiiiiiired of that, stahp it"