Nice watches, going to buy myself one. Never heard of this brand before, currently don't wear a watch but I am going to support this company.
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Latest Gillette ad suggests their customers are broken, toxic and need "fixing" through feminism
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Nice watches, going to buy myself one. Never heard of this brand before, currently don't wear a watch but I am going to support this company.
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15,000 likes already out of 100,000 views, and so many positive comments it seems to have paid off, I'd not heard of them before either but I'll certainly look there first if I need a new watch
I think the objection is the ham-fisted/ridiculous way gillette, specifically, have tried to associate #metoo with their brand values;
the male population know this issue is associated with a minority group, so can disregard the add on those grounds,
but, by misrepresenting issue, they do a disservice to the real problem, diminishing credibility/trivialising genuine offences, setting back progress.
Gillette should have had access to psychologists to enable them to give a more refined/subtle message nudging people, like the "Schick Hydro: The Man I Am" adverts
That said brands make faux step, from time to time, maybe they were using utube as a test audience, before releasing this on regular tv, or, advertising hoardings.
..trying to think if there are other products that have successfully 'referenced' #metoo. ??? (Doctor Who ?)
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What exactly is it about that advert that appeals to you guys?
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It's not patronising
Associate
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I can be what ever you want me to be darling
I dunno maybe it's just me but feels like an odd blend of self pitying and American false bravado.
To be fair the other one is hollow posturing but they're adverts what else would you expect? They're an excuse to go put the kettle on, not claim the sky is falling and the world doesn't love you.
I'd say folk need to man up, but so many "alpha males" on here seems to be so weak it might be more accurate to say "grow a pair (of breasts)"
I assume you're joking, but that is a serious point.
The most effective way to create irrational prejudice is irrational prejudice. Divide humanity into A and B, promote A-ism and inevitably some of the people being targetted will respond with B-ism. Nobody with a properly functioning mind would be surprised by this - if prejudice against A justifies prejudice against B, it's obvious that prejudice against B justifies prejudice against A. Any A-ist should know that their A-ism creates B-ism. I suspect that's the point because A-ists need B-ism so they can point at it and "justify" more A-ism, which creates more B-ism, which they can point at to "justify" more A-ism, etc.
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In isolation it's not an issue sure, but it's a growing trend to group all men together and attack them for various societal issues that most have nothing to do with
It's akin to blaming Germans present & future for Hitler simply for being German
I wear a £6 watch because it works perfectly well. But I'm now looking at buying one of their watches because of the CEO's politics.
One thing that's odd - the watches they market to women are much cheaper than the ones they market to men. Why? Are they just price-gouging men because they can get away with it? It's not exactly unheard of for a company to sell essentially the same product at different prices by gendering them. I prefer the look of one of their "women's" watches anyway, so my only question is strap sizing.
er ..you're being ironic - like what they do for razors right ?
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I'm quite fortunate not to have experienced any of this outside of the not so unbiased lens of the Internet and a few of the more unhinged shouty wavey placard types (the vast majority of them are quite moderate if you speak to them as individuals) despite going out and dealing with a wide variety of the great British public day to day.
Can't say I feel threatened by any of this but maybe I just lack those insecurities and don't get upset when someone paints me with a broad brush.
One example, yes. But also other things. There wasn't any irony in my statement. It's common practice if a company thinks they can get away with it - of course they sell what they can for the highest price they can.
That's a great ad. As someone in the comments on their Twitter account said: "Linking bad behaviour and masculinity is wrong". Simple and at the heart of why many people now don't like Gillette.
It's positive and respectful.
I dunno maybe it's just me but feels like an odd blend of self pitying and American false bravado.
To be fair the other one is hollow posturing but they're adverts what else would you expect? They're an excuse to go put the kettle on, not claim the sky is falling and the world doesn't love you.
I'd say folk need to man up, but so many "alpha males" on here seems to be so weak it might be more accurate to say "grow a pair (of breasts)"
I think it provides balance to the Gillette short - in isolation it would have come across as self pitying but for what it is I think it does OK and there is some poignancy to its message.
I dunno, I'm pretty cynical about any of this **** tbh... it is just some watch company trying to virtue signal in the opposite direction and piggy back onto the outrage for the Gillette advert... I'm sure there will be some people out there will now buy their watches though, simply to support the company.
I'm still sticking with Jonathan Pie's comment on from his oppression obsession video about companies hijacking social justice for marketing purposes:
"stop politicising my dumplings!"
Quite often, yes it is. It does stem from some legitimate grievances though (such as the misplaced assumption that a woman is stupid or ignorant re: a subject and talking down to them etc..), but in plenty of other cases the word is just used to try and shut down a man who has an opposing view.
Much like some feminists will claim "feminism is about equality" and indeed that is the goal for some yet you can observe plenty of examples of feminism where equality doesn't seem to be the goal at all.
I'm still sticking with Jonathan Pie's comment on from his oppression obsession video about companies hijacking social justice for marketing purposes:
"stop politicising my dumplings!"
Quite often, yes it is. It does stem from some legitimate grievances though (such as the misplaced assumption that a woman is stupid or ignorant re: a subject and talking down to them etc..), but in plenty of other cases the word is just used to try and shut down a man who has an opposing view.
Much like some feminists will claim "feminism is about equality" and indeed that is the goal for some yet you can observe plenty of examples of feminism where equality doesn't seem to be the goal at all.
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There is definitely an element of that (piggybacking) not sure it is quite virtue signalling though in the truest sense.
I am joking yes because in normal everyday life I hate everybody equally and don't single out anyone for special treatment.
Eh?
It makes some very good points without being overtly ‘preachy’ and it shows a diverse range of men as positive role models.
It’s not going to make me buy a watch, and it’s a shame that the guy even needed to make it, but it’s a good video.