Non exposure to adverts

LabR@t said:
They are less needy,less wanting and it has shown me the power of adverts.
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*REBOOT*

more acknowledgment of insidious advertising feeds to children/millenials .. no apparent sanctions yet by FB/Google
https://www.gov.uk/government/news/celebrities-pledge-to-clean-up-their-act-on-social-media

The Competition and Markets Authority (CMA) has secured formal commitments from 16 celebrities to ensure they will now say clearly if they have been paid or received any gifts or loans of products which they endorse.

The influential celebrities, with large online followings, who have acted in response to the CMA’s concerns, include singers Ellie Goulding and Rita Ora, models Alexa Chung and Rosie Huntington-Whiteley, former Coronation Street and Our Girl actress Michelle Keegan and TV reality stars Millie Mackintosh and Megan McKenna.

Online endorsements from celebrities and influencers can help brands boost sales, as millions of fans follow their social media channels to see where they go on holiday, what they wear, which products they use and more.

However, where such stars are paid or rewarded to promote a product in their social media feeds, consumer protection law requires them to disclose that they’ve been paid or incentivised to endorse a brand. Otherwise, they risk giving a misleading impression that a post represents their personal view about a product or service.
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who are they ?
 
It was stated in the recent Fyre documentary on Netflix that one of the Jenners got $250k to post an instagram picture with a fyre hashtag.
 
YouTube / social media has really opened a can of worms for advertising in the UK. We currently enjoy some of the strictest advertising / product placement rules in the world and anyone who's seen US TV will know just how bad their ads can be.
Now the platforms are worldwide it is incredible hard to enforce UK rules on these new platforms, US YouTube stars for example aren't going to know about our regulations unless YouTube enforced our rules worldwide (less money for them so not likely).

Personally I don't mind the short ads at the beginning of YouTube videos as they will follow regulations but the ads / payed biased reviews which are part of the video really put me off from watching their channel again.

Payed social media stars is a whole other issue and can be incredibly manipulative, I feel for those with kids growing up with this rubbish as its arguably some of the most underhand advertising techniques this country has seen and from a company I used to work for I know how powerful it is for increasing market share.
 
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FoxEye said:
What I don't get is how certain adverts are supposed to motivate you to buy their product...

Take cars ads, for example. Car ads are often completely unfathomable, like one I vaguely remember with a car driving around a city with balloons everywhere. I don't remember what car the advert was promoting, lols.
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Thats the thing, they don't necessarily. Some of the "creatives" responsible for adverts aren't necessarily so interested in selling the actual product so much as creating some "art", making an impact in a very general sense (regardless of whether it is positive for or useful to the client) and getting lots of pats on the back, kudos/awards from their peers etc..

Like you've highlighted you've got no recollection of what the product even was in that advert you describe.

On the other hand, at the other end of the scale, the people behind this advert have etched the name of this company, its website and what it does into my brain for years:

 
cheesyboy said:
Plus, I remember thirsting so hard for stuff I'd seen in ads, was dead exciting when you actually landed that Barcode Battler or whatever. Until you found out how badly you'd been duped by the TV.
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I don't remember ever seeing ads for that though, I remember hearing about it on the radio - just the idea of it sounded really cool which is, I guess, why it got a load of press coverage at the time. Avoiding ads doesn't necessarily avoid exposure to something like that as news of its existence spread organically too.
 
VincentHanna said:
If only people realised the same about biased YouTube videos ....
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Like the latest Linus Tech Tips "This video is sponsored by Honor", and then go on to a 10 min video showcasing the video.

It's basically a long advert.

Unless I am actually interesting in that particular product, I skip those videos.
 
Raymond Lin said:
Like the latest Linus Tech Tips "This video is sponsored by Honor", and then go on to a 10 min video showcasing the video.

It's basically a long advert.

Unless I am actually interesting in that particular product, I skip those videos.
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Linus Tech Tips are massively open about it, though. You know what's an advert and what isn't, and the quality of their reporting is normally excellent. I've seen loads of videos where he's been very complimentary about the product, but probably just as many where he's been very negative.
 
spoffle said:
No they aren't, at least for those who do watch broadcast cable,satellite or terrestrial TV. I've been online TV exclusive for getting close to 10 years now and any time I'm at a place with adverts, they seem so much worse than I remember.
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Thats because they are.

Back in the 60's you got about 10Mins/Hour of adverts. (IE 50 Mins of programming/hour)

I have seen some shows recently that run as low as 37 Mins/Hour. It really shows when old shows are repeated uncut, the program slots sometimes run to over 80 minutes for a program that originally have been broadcast, with adverts, in a 60 minute slot!

It really is dreadful

:(
 
It is interesting to note the parents saying that it has had an effect on their kids around Christmas etc.. I guess perhaps I can see that but some of that is also surprising. I mean I didn't used to watch much TV as a kid anyway, certainly not by the time I got into secondary school... I go to friends houses and/or they'd come to mine and play computer games etc.. but a lot of time was also spent out on our bikes too.

There was still the desire for certain products though, lots of that stuff comes from peers not necessarily adverts. I mean it was a given that any kid my age during junior school/secondary school would want to have one or both of a SNES or Megadrive and then later a playstation or N64.

It was common knowledge during the snes/megadrive era.. that the NeoGeo was the holy grail, the best console in the world. Every kid wanted one any yet most of use had never even seen one, didn't know anyone who owned one and I can't really recall it being heavily advertised either... it was just one of those things that was mentioned in computer/console magazines that some kid would bring to school and everyone would be in awe of the fact that you could own a console that played proper arcade games.

Surely even without much exposure to advertising kids are still going to be fully aware that certain products exist via peers etc.. and certain trends will emerge. Over the years when I was a kid there were sudden surges/hype for thing like tamagotchi, those bean bag type soft toys, pogs (the little disk things), Buzz Lightyear, some trend for yo-yos, rollerblades etc...

Most of that seemed to come about organically, obviously those products were all advertised to some extend but the hype went much further and the kids demanding them were probably quite heavily influenced by peers and the whole thing being a trend/everyone else wanting one etc... I'd be very surprised if shielding kids from adverts stopped them from wanting the latest fad/trend for Christmas.
 
I think people just need to be more strong-minded and have good willpower. It's almost akin to a gambling habit, you get a fix everytime you spin those numbers, no different really to going out and purchasing whatever advert has just sucked you in.

I can't honestly think of the last advert i saw that made me go out and buy that item.

If there's something i need, i go out and buy it. If it's something i want and it's a big purchase (new PC) then i'll research what i need / prices rather than just go and buy the first one that an advert has recommended.

We bought a new Dyson last month, there was no advert that had persuaded us to buy one, infact we bought one of the smaller models and from memory i've only ever seen Dyson advertise the v10 model. We went into the shop tried out the various brands Dyson/Vax/Shark, was impressed with the power/design/price of the Dyson and purchased one of those.
 
dowie said:
It is interesting to note the parents saying that it has had an effect on their kids around Christmas etc.. I guess perhaps I can see that but some of that is also surprising. I mean I didn't used to watch much TV as a kid anyway, certainly not by the time I got into secondary school... I go to friends houses and/or they'd come to mine and play computer games etc.. but a lot of time was also spent out on our bikes too.

There was still the desire for certain products though, lots of that stuff comes from peers not necessarily adverts. I mean it was a given that any kid my age during junior school/secondary school would want to have one or both of a SNES or Megadrive and then later a playstation or N64.

It was common knowledge during the snes/megadrive era.. that the NeoGeo was the holy grail, the best console in the world. Every kid wanted one any yet most of use had never even seen one, didn't know anyone who owned one and I can't really recall it being heavily advertised either... it was just one of those things that was mentioned in computer/console magazines that some kid would bring to school and everyone would be in awe of the fact that you could own a console that played proper arcade games.

Surely even without much exposure to advertising kids are still going to be fully aware that certain products exist via peers etc.. and certain trends will emerge. Over the years when I was a kid there were sudden surges/hype for thing like tamagotchi, those bean bag type soft toys, pogs (the little disk things), Buzz Lightyear, some trend for yo-yos, rollerblades etc...

Most of that seemed to come about organically, obviously those products were all advertised to some extend but the hype went much further and the kids demanding them were probably quite heavily influenced by peers and the whole thing being a trend/everyone else wanting one etc... I'd be very surprised if shielding kids from adverts stopped them from wanting the latest fad/trend for Christmas.
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Yeah i think you hit the nail on the head with things like word-of-mouth advertising.

I remember the days of getting a tamagotchi, pogs and yoyos. It was just a fire trend that went round at schools and you didn't want to become the only loser at school who didn't have yoyo for example.

I would bet that if you didn't subject your kid to TV/adverts, they'd still pick up on stuff they want/that's popular at school purely because of being influenced by their friends.
 
Think only ads I see now are YouTube ads.
Netflix, blu Ray are really only things I watch now.
Sometimes I'll watch the odd show on C4 on demand,but other than that nothing.

Over Christmas was over at parents and saw adverts, some family were surprised that I'd never seen advert X because 'its on all the time'
 
dowie said:
Thats the thing, they don't necessarily. Some of the "creatives" responsible for adverts aren't necessarily so interested in selling the actual product so much as creating some "art", making an impact in a very general sense (regardless of whether it is positive for or useful to the client) and getting lots of pats on the back, kudos/awards from their peers etc..
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the balloon add sounds like the Audi clown one. ... but maybe the adds you think had little impregnation of the brand are most effective, you have relaxed and absorbed the add without negative/preached-to feelings.

Still some adds worth watching, better than programmes eg. https://forums.overclockers.co.uk/posts/32444767



So for FB adds, Martin Lewis was mugged off
Now, instead of pursuing legal action, Martin has agreed to drop his lawsuit, and he and Facebook have instead come together in a legal settlement conditional on it agreeing to announce a major two-pronged action plan to fight against the problem:
  1. Facebook will donate £3m to Citizens Advice to deliver a new UK Scams Action project (CASA) that will launch in May 2019.
  2. Facebook will launch within a few months a new scam ads reporting tool, unique to the UK, and a dedicated team to handle these complaints.
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...you can already complain, but apparently response is glacial.
 
I have YouTube premium, so no adverts on YouTube or Google music. I have adblockers installed and haven't watch TV for 15 odd years. When I go to the cinema I'll make sure I'm at least 15 minutes late to miss most of the adverts, with just a trailer or so left.

One day it occurred to me I haven't seen an advert in years when friends were discussing them and I didn't know any. It's fantastic if I'm completely honest. The only adverts I see are bus signs. You have zero temptations for rubbish. Would highly recommend everyone to remove adverts as much as possible
 
Minstadave said:
My daughters not exposed to much advertising yet came home from preschool telling us she wanted a “hatchimal” and some specific light up unicorn toy.

Turns out they’d been making christmas lists at school by cutting up toy catalogues - felt this was all a bit off. Now she won’t stop going on about it.
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Until i read the "mal" at the end of "hitachimal" i was very uncomfortable with this post.
 
What the hell more embedded adverts in TV programmes -

That would be the NutriBullet diet on fad'ish ITV diet programme ... will this device have the liefspan for a diet.
AND that martin Lewis guy plugging his site on the other side/channel
AND don't watch netflix, but if they are like HULU, those folks are not immune The First (space trip to mars stuff ) has lots of Jaguar Landover content.
 
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