What has Audi done with their model naming?

Go back to 1989 when a 316i was a 1.6, 318i 1.8, 320i 2.0, 325i 2.5, 535i 3.5, 840i 4.0 etc...

Life was much simpler back then :)

Today you have no idea what is under the hood and don't get me started on the devaluing of the Audi "S" and BMW "M" brands, with the S line and M sport nonsense :(
 
aide-memoire - kW/wheel ? ... or just obfuscation , for 'poverty' specs
[it's like intel processors too]

So do the numbers actually relate to something? At least with BMW it sort of relates to an engine size even if it is based upon the size of the engine that would have been required in the old days.
 
Except it wasn't that simple even then!

I thought that, wasn't the BMW 320, 520, etc a 2.2 and the 540, 840, etc a 4.4 - I guess it made sense though as it would have been stupid people saying about their BMW 322, 844. Now BMW & Mercedes have gone to a power level, although a 4.0 (or 4.4) V8 in a one series would be great, or a 4.5 in a MB A Class.

So do the numbers actually relate to something? At least with BMW it sort of relates to an engine size even if it is based upon the size of the engine that would have been required in the old days.

First post, looks like it is based on power, in the same way MB & BMW have moved to from the engine size description that Fox summed up.
 
That is wheat I summarised for what the numbers mean but unless you memorise what hp equates to what number they have no meaning except that a 35 has more power than a 30 but can only be compared within the Audi range.
Slightly related I'm sure I saw an Audi with ultra in place of where quattro sits on the boot. Is that a new thing as I've not seen it before?
 
Slightly related I'm sure I saw an Audi with ultra in place of where quattro sits on the boot. Is that a new thing as I've not seen it before?
Ultra TDI has been around since late 2012 or early 2013 iirc.

It’s just the equivalent of Efficient Dynamics or BlueMotion.
 
This is AMD all over again. Plunging the processor market into chaos because we couldn’t tell how many GHz each processor was. Audi are shamefully confusing customers because they won’t be able to compare and show off their equivalent 1.8L engines in different states of tune.
 
This is AMD all over again. Plunging the processor market into chaos because we couldn’t tell how many GHz each processor was. Audi are shamefully confusing customers because they won’t be able to compare and show off their equivalent 1.8L engines in different states of tune.

Not sure they are ‘shamefully confusing customers’ any more than any other manufacturer really. They all seem to play the same game now.
 
This is AMD all over again. Plunging the processor market into chaos because we couldn’t tell how many GHz each processor was. Audi are shamefully confusing customers because they won’t be able to compare and show off their equivalent 1.8L engines in different states of tune.
Actually they will, that's the point. For example the petrol A4 is available with 35, 40 and 45 designations. The latter two are both 2.0 litres. Therefore the naming strategy allows them to be differentiated as calling them both 2.0 TFSI is unhelpful.
 
What car do you drive?
"It's an Audi A330" or "its an Audi A55"...

Not picking on Audi, as it's the case for seemingly all German cars, but when have you spoken to a German car owner in the last 5 years and been given that response?

It's typically, "I have an Audi A3 sportback sport, S-line TFSI with uber-hype special edition pack...".
The marketing teams must be laughing their pants off that they've hit the nerve on what sets off the biggest customer ego trip, despite the car sharing it's fundamentals with a Skoda.
 
All a bit irrelevant anyway, isn't it? I mean, for example, an A3 is an A3 etc, do you really need to know or care what engine/spec it is? You can tell when it's going to be a special one because it'll be an S3 or RS3.
When it comes to buying, you'll be looking at all the full details and specs anyway.
 
You can tell when it's going to be a special one because it'll be an S3 or RS3.

Although they seem to have got rid of the S and RS designations on the A4 and other models now - certainly can't see them on the website.
 
Although they seem to have got rid of the S and RS designations on the A4 and other models now - certainly can't see them on the website.

I think this is all to do with the emissions scandal. They have had a lot of trouble passing the new tests and they had big delays in production last year because of it.
 
Probably more to do with the latest regs that came in late last year requiring all individual configurations of options to be individually tested. Smaller volume configurations were temporarily removed until they could be tested, so presumably they still aren’t available to order. RS4 would likely be a limited run as well so might not just be available at the moment.
 
I think this is all to do with the emissions scandal. They have had a lot of trouble passing the new tests and they had big delays in production last year because of it.
No because in India the cars were already badged as such. If you look on YouTube for videos of road tests in India then you will find plenty that predate the emissions scandal and the WLTP tests https://www.youtube.com/results?search_query=2016+a4+india

Not sure but other VAG vehicles, Skoda, Seat etc, do not use this badging either.
 
No because in India the cars were already badged as such. If you look on YouTube for videos of road tests in India then you will find plenty that predate the emissions scandal and the WLTP tests https://www.youtube.com/results?search_query=2016+a4+india

Not sure but other VAG vehicles, Skoda, Seat etc, do not use this badging either.

Jokester was answering the question posed by the poster before him, rather than the OP.
 
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