On a high jacking nature.
With Starling. Can you name accounts? My first direct account has about 7 different accounts. As a combination of joing, savings, spending etc. But without being able to allocate them a name it gets confusing to know which is used for what.
With starling you don't have separate accounts to do that, you can set up goals in the same account and then transfer into the goal, the money is in the same account but is earmarked for your goal so you can't see it when you are looking at the current balance. I think it works really well, and is an excellent 21C feature to a bank account.