This might sound quite radical but personality doesn't matter, the fact is Trump is doing what he promised (despite continual obstruction) and the US economy is booming. Whereas with Hillary there were leaked Wikileaks emails showing her talking about her "public" and "private" positions, basically telling a bunch of bankers to ignore what she is saying in public just to win votes.
How many UK elections have gone by with parties doing a 180 on what they promised in their manifesto to win votes? Lib Dems on student fees, Labour honouring the Brexit referendum. What most people like about Trump is he isn't a career politician simply looking to line the pockets of himself and his corporate sponsors at the expense of the electorate.
If Trump Junior was on the board of an energy company in Ukraine earning millions for doing zilch and President Trump was on tape admitting to threatening Ukraine about firing a prosecutor investigating his son the corporate media and people who still believe it would be apoplectic but when Quid Pro Quo Joe Biden and his son do it nothing, not a whisper. Funny how that works.