I think 4k is going to be with us a long time
It also presents something of a problem for GPU manufacturers because once you are over the hump of being able to render 4K at good frames where is there to go for the mass market. Sure you could point to ray tracing or some other effects but the truth is its going to take years for the market to catchup and to convince developers to go all-in whilst supporting older platforms and hardware. I can see that really only the simmers and VR users stand to gain in this scenario with incremental jumps in performance and visual quality...
This is my problem with Turing. We are not at the point where NVidia can do what phone companies do and just keep targeting the higher end poser brigade as the technology is still behind where it needs to be.
If you’re not bothered about social image or absolute performance, an iPhone 6 is still a great phone.
When every card can easily do 4K, by all means fleece the top end buyers but that time isn’t here and should be no excuse to bring the price of the lower end up.