With the consoles launching only 2 months later (and probably being paper-launched earlier than that) I reckon Nvidia are going to have to be very aggressive on pricing. Remember that - true or not - the consoles are expected to be good enough for 4K gaming. Plus AMD are no longer on the ropes but now a respected - possibly even feared - competitor. So I would not be surprised to see the 3080 Ti to be £599 or even £499. They've got to get people to buy rather than wait for the new consoles.