Jon Peddie Research: NVIDIA reaches 80% discrete GPU market share

[Boomstick777]

AMD are irrelevant in the GPU space right now, this isn't what we wanted for competition but it's how it is.

Nvidia now own the market and prices are horrible, you can't be happy with this. Even die hards like Gregster, I mean in a year or two we could be paying £3000 for a flagship.

I'm glad AMD focus on console and CPU. Trying to take on Nvidia is a mugs game at this point. Maybe Intel can stick it to Nvidia, and AMD can save money for the areas they excel in.

I look forward to trying these high end Nvidia cards out when your bored of them next year and move onto your £3000 cards.

 

[Dave2150]

IMO blame the RX series massive driver issues for this. There's an army of raving AMD fans on this (and other) forums that will swear there were no driver issues, no black screen issues, and that anyone who suffered from them was just an imbecile.

As a long standing AMD owner, I can tell you that even my Radeon VII (Vega)suffered from massive driver issues when the new 2020 adrenaline drivers launched. I had a black screen issue which would result in my whole PC crashing. This would happen when gaming, and using a background app that was using hardware acceleration (so a million different apps, from discord, to frigging chrome browser...). Luckily for me, AMDMatt (from these forums) helped me get my issue fixed, by sending him my memory dumps from the various crashes.

Obviously there was a solution - to DDU uninstall, and go back to pre adrenaline 2020 drivers, though average joe obviously suffered in doing this quickly/easily.

Then as for Navi, the RX5700 had even more driver issues for over 6 months after it launched - black screen, blue screen, stuttering, frame drops, clock speed inconsistencies. For Navi owners, there was NO stable driver they could fall back to. Thousands of cards were (rightfully) RMA'd.

So even in 2020 - AMD's QA team is utterly terrible, and releases drivers that are unfit for purpose. Navi should have been delayed 6 months, while they fixed the drivers.

I only hope AMD learn from this for big Navi - they need to delay until drivers are stable. Overclocking needs to be functional. The thermal solution for stock cards needs to be an axial or better design, which isn't insanely loud. I have doubts AMD will listen.

Whilst AMD shot themselves in the foot with Navi - we also have to recognise that the army of Nvidia fans, will ensure that even if AMD release another 7970 success, they will not let AMD have good PR for this. They'll pounce on a single minor/insignificant issue, and will post it all over forums. Even if Ampere is worse, they'll praise it over AMD's superior card, and it will outsell by millions. AMD are aware of this, and perhaps that's why they put so little effort into DGPU these days.

At the end of the day, consoles are growing faster than PC. PC gamers are increasingly older men, who grew up in the 70's, 80's, 90's, with PC gaming. This is NVIDIA's target audience, and they know that many of them now have high disposable incomes, and can pay £600-1500 for a GPU, to relive the new GPU purchases from their good old youth. Sigh.

 

[TNA]

Just shows how poor AMD are. People moaning about NVidia prices etc but can you blame NVidia when there is no competition? The last good GPU AMD released, was the 7970.

It's my keyboard, I worked hard to buy it, will moan on it all I want

 

[K1LaW8tt5]

What about the people moaning about people moaning about people moaning about people moaning about people moaning about people moaning about people moaning about prices?

I'm not sure what level I'm on.

 

[Boomstick777]

IMO blame the RX series massive driver issues for this. There's an army of raving AMD fans on this (and other) forums that will swear there were no driver issues, no black screen issues, and that anyone who suffered from them was just an imbecile.

As a long standing AMD owner, I can tell you that even my Radeon VII suffered from massive driver issues when the new 2020 adrenaline drivers launched. I had a black screen issue which would result in my whole PC crashing. This would happen when gaming, and using a background app that was using hardware acceleration (so a million different apps, from discord, to frigging chrome browser...).

Obviously there was a solution - to DDU uninstall, and go back to pre adrenaline 2020 drivers, though average joe obviously suffered in doing this quickly/easily.

Then as for Navi, the RX5700 had even more driver issues for over 6 months after it launched - black screen, blue screen, stuttering, frame drops, clock speed inconsistencies. For Navi owners, there was NO stable driver they could fall back to. Thousands of cards were (rightfully) RMA'd.

So even in 2020 - AMD's QA team is utterly terrible, and releases drivers that are unfit for purpose. Navi should have been delayed 6 months, while they fixed the drivers.

I only hope AMD learn from this for big Navi - they need to delay until drivers are stable. Overclocking needs to be functional. The thermal solution for stock cards needs to be an axial or better design, which isn't insanely loud. I have doubts AMD will listen.

To be honest the war is over and this is the aftermath.

Now we deal with terrible pricing, lack of real progress, and a man in a leather jacket boring us on stage for hours every year.

This is what a lot of guys wanted, AMD dead in the DGPU space.

Let someone else throw money at a losing battle in the DGPU space, AMD is much smarter in 2020.

 

[Dave2150]

To be honest the war is over and this is the aftermath.

Now we deal with terrible pricing, lack of real progress, and a man in a leather jacket boring us on stage for hours every year.

This is what a lot of guys wanted, AMD dead in the DGPU space.

Let someone else throw money at a losing battle in the DGPU space, AMD is much smarter in 2020.

Yeap, the war is indeed over. I just imagine a group of grumpy old men, paying thousands for their best in class Nvidia hardware, thinking they have won something.

Wake up call - those who trolled AMD for years (even when they released competitive cards), you're partly to blame for this. All those comments "AMD, hot and loud, haha!", all those memes, well you've won, Enjoy.

 

[KompuKare]

Whilst AMD shot themselves in the foot with Navi - we also have to recognise that the army of Nvidia fans, will ensure that even if AMD release another 7970 success, they will not let AMD have good PR for this.

The 7970 and 7950 aged really well, but the launch day drivers weren't that great. Sure AMD once again was first to the node (28nm), but Nvidia came in later with the 680 gimped with 2GB VRAM which outsold the 7970 by a huge margin (and turned out to age really badly as the 2GB could have predicted). Plus AMD set the voltage quite high rather than binning (although the 7870 Tahiti version seemed to have been an attempt at getting rid of those dies which required a high voltage).
Hawaii was another poor launch and I think while they got great efficiency of die space (it was a far smaller die than the GK100), I think if they had made it a bit wider with a larger die ran it a bit closer to the perf/watt speedspot and launched with a better cooler sales volumes of 290 and 780 would have looked quite difference.
With designs and mask getting so expensive, stubbornly pricing just below Nvidia is a big mistake if that means the volumes stay low.

 

[five8five]

As has been said, AMD really need to start undercutting Nvidia more price wise if they want to claw back marketshare.

No point releasing stuff at similar price/perf to what has been out there for a year already with Nvidia.

AMD for the first time in a long while is releasing on an equal footing so they do have a chance to "disrupt" the market. I have my doubts they will as they've been enviously watching Nvidia sell cards with very margins.

Also, there are some rumours of delays which won't help their cause if it means releasing in the New Year.

 

[gpuerrilla]

Yeap, the war is indeed over. I just imagine a group of grumpy old men, paying thousands for their best in class Nvidia hardware, thinking they have won something.

Nail > Head.

They get bypassed by the fact that blaming AMD was in fact a placebo, whilst they still bought high end nvidia cards, glad they are arguing the crusade into a vacuum now - lol.

Wake up call - those who trolled AMD for years (even when they released competitive cards), you're partly to blame for this. All those comments "AMD, hot and loud, haha!", all those memes, well you've won, Enjoy.

Its clear as day. I mentioned it recently and got flamed for 'not letting people just spend their money on their hobby' or 'look at this angry fanboy' as im not following their narrative, guys cant see the woods from the trees.

Major clowns that think its AMD's fault, its a lazy statement and knee-jerk showing no thought goes into what they say. Just read about a bit more, open the mind.

The last AMD I bought was the ... oh I don't buy them

Fixed this for accuracy.

 

[humbug]

Just shows how poor AMD are. People moaning about NVidia prices etc but can you blame NVidia when there is no competition? The last good GPU AMD released, was the 7970.

Well hang on a minute. 5700XT £400 / 2070S £500. If that's not competitive enough, if AMD have to sell their cards at £300 where Nvidia sell theirs at £500 then AMD would be better off not bothering because Like Nvidia these things don't come to them for free, and i don't blame them if in that case they would not bother, i think they are done bankrupting themselves giving cards away. Just stick to £250 cards and let Nvidia charge whatever they like above that. Keep the wafer capacity to put more hurt on Intel, #### Nvidia...

 

[humbug]

Yeap, the war is indeed over. I just imagine a group of grumpy old men, paying thousands for their best in class Nvidia hardware, thinking they have won something.

Wake up call - those who trolled AMD for years (even when they released competitive cards), you're partly to blame for this. All those comments "AMD, hot and loud, haha!", all those memes, well you've won, Enjoy.

Yes, enjoy the fruits of your victory.

My £330 5700XT runs at ~2050Mhz OC, 180 Watt's, 73c with 1800 RPM Fans.... I win too.

 

[Stanners]

Give it a rest, AMD have not produced anything to upset the apple cart for years, made bad decisions and are the architects of their own demise on the GPU front. Use of HBM, costly risk that failed etc. It suits too many peoples narratives to blame people who buy nVidia. Hopefully with RDNA 2 and Navi AMD are going down a new avenue similiar to what they did with Ryzen and they can slowly start to build again, if they have the product priced aggressively they can start to take the market share back slowly.

 

[humbug]

Give it a rest, AMD have not produced anything to upset the apple cart for years, made bad decisions and are the architects of their own demise on the GPU front. Use of HBM, costly risk that failed etc. It suits too many peoples narratives to blame people who buy nVidia. Hopefully with RDNA 2 and Navi AMD are going down a new avenue similiar to what they did with Ryzen and they can slowly start to build again as if they have the product priced aggressively they can start to take the market share back slowly.

The other side of that is people blame AMD for not being cheap enough for Nvidia's prices.

If your purpose in a technology space is to make your product cheap enough so that people can buy your competitors product at prices people can stomach you're done, you'd be better off packing up shop and going home because you will never sell enough of your products like that and certainly not with margins that give enough to cover your costs.

AMD have to be cheaper because they do have a reputation, one that is to some extent deserved, but holding that history against them, constantly because one thinks that will force AMD's prices down and in turn Nvidia prices down... That's a huge mistake because all you would be doing is driving AMD out of the segment completely.

The 5700XT is a good competitor to the 2070S, its just as good and significantly cheaper, despite this AMD are still losing market share, its not enough, that's a shame because it need's to be enough.

 

[gpuerrilla]

Give it a rest, AMD have not produced anything to upset the apple cart for years, made bad decisions and are the architects of their own demise on the GPU front. Use of HBM, costly risk that failed etc. It suits too many peoples narratives to blame people who buy nVidia. Hopefully with RDNA 2 and Navi AMD are going down a new avenue similiar to what they did with Ryzen and they can slowly start to build again, if they have the product priced aggressively they can start to take the market share back slowly.

Yeah have to disagree with you. Plenty of well placed cards to compete with nvidia (580, 570, 5700XT), the thread is talking about the whole stack of tiers not just the high end (other threads would suit your opinion more). Your also forgetting that nvidia in comparison are what you described when it comes to consoles - bad decisions. For this reason I would say AMD made a good decision in diversifying and that is why maybe they dont try to squeeze the top dGPU segment. No, they have not had the hardware to test it in the past many years, but it doesn't excuse the ridiculous prices either!

 

[LoadsaMoney]

The 5700XT is a good competitor to the 2070S, its just as good and significantly cheaper, despite this AMD are still losing market share, its not enough, that's a shame because it need's to be enough.

Its cheaper now yes, but on launch it wasn't, and thats when it matters, £500/£600 for a custom 5700 XT, no HW RT, no Dx12 Ultimate support, Custom 2070 Supers £475+, with hardware RT, and full Dx12 Ultimate support.

No one cares months and months later, that the 5700s are now cheaper, as they are already on the cheaper (at launch) 2070 Supers.

 

[humbug]

Yeah have to disagree with you. Plenty of well placed cards to compete with nvidia (580, 570, 5700XT), the thread is talking about the whole stack of tiers not just the high end (other threads would suit your opinion more). Your also forgetting that nvidia in comparison are what you described when it comes to consoles - bad decisions. For this reason I would say AMD made a good decision in diversifying and that is why maybe they dont try to squeeze the top dGPU segment. No, they have not had the hardware to test it in the past many years, but it doesn't excuse the ridiculous prices either!

Exactly, AMD have other avenues where they do make money and limited wafer supply to keep up with demand in those segments. If AMD can't make money out of high-end GPU's they will not bother and use that wafer capacity to supply the Laptop APU's OEM's are crying out for because AMD can't make them fast enough...

If we want a genuine competitor we have to give AMD some space to work in.

 

[Journey]

What I find weird is that people think the dGPU is the most important. For every new APU Ryzen ship in a laptop (and some SFF desktops) they are taking away an opportunity for both Intel and Nvidia to add a GPU to their share.

See the graph above, total market share has gone up 2% YoY while Nvidia's went down 5% YoY.

 

[humbug]

What I find weird is that people think the dGPU is the most important. For every new APU Ryzen ship in a laptop (and some SFF desktops) they are taking away an opportunity for both Intel and Nvidia to add a GPU to their share.

See the graph above, total market share has gone up 2% YoY while Nvidia's went down 5% YoY.

Rumour is AMD are working on much larger Zen 3 APU's with much beefier RDNA2 graphics, if you can't sell dGPU's but your APU's are popular why not just make high power APU's, AMD are already stuffing a <2080TI into an APU.

AMD have other options.

 

[TheRealDeal]

What I find weird is that people think the dGPU is the most important. For every new APU Ryzen ship in a laptop (and some SFF desktops) they are taking away an opportunity for both Intel and Nvidia to add a GPU to their share.

See the graph above, total market share has gone up 2% YoY while Nvidia's went down 5% YoY.

Actually Nvidia went up 4% and AMD 2%. It's Intel who lost 5%.

 

[JediFragger]

AMD have to be cheaper because they do have a reputation, one that is to some extent deserved

AMD/RTG are not only specialists in shooting themselves in the foot, they are great too at shooting themselves in BOTH feet!!