Jon Peddie Research: NVIDIA reaches 80% discrete GPU market share

[KompuKare]

Its no point spending 100s of millions of USD on R and D,test production,etc for all that effort to be wasted because the cooler is a POS. Its literally throwing away sales over the 12~24 month product lifespan.

Penny wise, pound foolish.
Just looked at Hawaii vs GK110 performance using TPU's figure for TW3:

And due the poor launch (aided by Nvidia helping to set the narrative the 290X being hot and loud), the 780 Ti sold a lot more.
Ironically, (at least for TW3) the perf/watt actually ends up favouring Hawaii.
Plus that was the last time, AMD outperformed Nvidia with a smaller die (561mm² vs 438mm²).
The 780 Ti aged really badly.
You'd almost suspect that Nvidia gimping on VRAM isn't about the penny pinching on the BoM but to ensure the cards don't age well.
Since designing a GPU is a fixed costs as are the masks (a set of mask for 7nm is meant to cost 10s of $million now), unless AMD are really wafer constraint their new "don't be seen as the budged brand - set high prices" policy is probably hurting them a lot.
If they have wafers, they only reason to favour low sales with high prices is to please shareholder.
More precisely, short-term shareholder but that is probably most of the big ones as short-termism is rife.

 

[CAT-THE-FIFTH]

Penny wise, pound foolish.
Just looked at Hawaii vs GK110 performance using TPU's figure for TW3:

And due the poor launch (aided by Nvidia helping to set the narrative the 290X being hot and loud), the 780 Ti sold a lot more.
Ironically, (at least for TW3) the perf/watt actually ends up favouring Hawaii.
Plus that was the last time, AMD outperformed Nvidia with a smaller die (561mm² vs 438mm²).
The 780 Ti aged really badly.
You'd almost suspect that Nvidia gimping on VRAM isn't about the penny pinching on the BoM but to ensure the cards don't age well.
Since designing a GPU is a fixed costs as are the masks (a set of mask for 7nm is meant to cost 10s of $million now), unless AMD are really wafer constraint their new "don't be seen as the budged brand - set high prices" policy is probably hurting them a lot.
If they have wafers, they only reason to favour low sales with high prices is to please shareholder.
More precisely, short-term shareholder but that is probably most of the big ones as short-termism is rife.

Also less VRAM means cheaper production costs,and helping them reduce board power to look better. So AMD then skimping on the cooler does not make sense longer term,especially since a GPU generation is between 12~24 months.

Nvidia marketing also unlike AMD marketing is much more proactive in exposing competitors problems. Examples include the big problems with the first iteration of Nvidia GPU clock boosting mechanisms,which required reviewers to modify testing scenarios. AMD marketing didn't exploit it to their favour,but Nvidia marketing exploited the R9 290 series cooler problems.

 

[humbug]

Was the 290X was such a good card....

 

[gpuerrilla]

Yes. I had a 7990 which eventually got RMA, they couldnt replace it so I took the 290X. About 5 years later I was back into seeing what upgrade path I had and was shocked to see the latest RX580 was a sidegrade from AMD. OK it was hungry on the power but I fitted it with an AIO which it ran quiet on for a few years - was lovely card tbh.

 

[KompuKare]

Was the 290X was such a good card....

Might not have the same results with all games, but I chose TW3 as it was the only thing there I was vaguely interested in since there was no modded-like-crazy TES.
7970 vs 680 was too old to find any modern benches but the relative performance was probably similar - the 2GB of most 680's didn't help of course.

Nvidia marketing also unlike AMD marketing is much more proactive in exposing competitors problems.

If by proactive, you mean ultra aggressive with the use of 'fan' marketing and so on, then yes!

Also less VRAM means cheaper production costs,and helping them reduce board power to look better. So AMD then skimping on the cooler does not make sense longer term,especially since a GPU generation is between 12~24 months.

I think Nvidia bin a lot more too so have less reason to overvolt parts.
Whereas AMD often launches with a high voltage which covers all bins but is far to high for maybe 60% or more cards. Ergo, hotter for next to no reason.
If AMD wanted to be sly, they could bin well at launch and leave the dregs for later in a bait-and-switch type thing. Or release more 7870XT type cards.
Guess if Nvidia have 80% of the market they have more volume to shift lower binned parts somewhere. But it is also possible that they design differently for binning purposes.

 

[Gerard]

Why do we care soo much about stock coolers? nobody bought stock cards anyway.

Plenty of people bought the stock cards and to this day buy them. A lot of times people just want to get a card and slap an aio on it, or people who game with headphones who aren't concerned with noise.

 

[CAT-THE-FIFTH]

If by proactive, you mean ultra aggressive with the use of 'fan' marketing and so on, then yes!

More they actively find faults in competitors products and try to expose it like with the R9 290X,whereas AMD PR lets these slip,ie,the boost problems with Kepler.

I think Nvidia bin a lot more too so have less reason to overvolt parts.
Whereas AMD often launches with a high voltage which covers all bins but is far to high for maybe 60% or more cards. Ergo, hotter for next to no reason.
If AMD wanted to be sly, they could bin well at launch and leave the dregs for later in a bait-and-switch type thing. Or release more 7870XT type cards.
Guess if Nvidia have 80% of the market they have more volume to shift lower binned parts somewhere. But it is also possible that they design differently for binning purposes.

AMD needs to fix the overvolting too,and make sure the reference coolers work well. In the end most people won't be tweaking their graphics card all the time.

 

[james.miller]

Plenty of people bought the stock cards and to this day buy them. A lot of times people just want to get a card and slap an aio on it, or people who game with headphones who aren't concerned with noise.

Yeah yeah you know what I meant though.