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NVIDIA ‘Ampere’ 8nm Graphics Cards

Greebo said:
But I don't agree with companies increasing the price either. Good ethical ones don;t.
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To add to this, I don't get why it's acceptable within the PC industry for retailers to inflate prices. It's not just a simple case of demand, because the PS5 pre-orders are crazy, yet none of the retailers are selling the console above MSRP. That's the case with Apple products as well, you never see retailers charging above MSRP regardless of how high demand is. The difference is that Apple are ruthless with companies when it comes to trying to inflate prices, they will immediately blacklist a company if they try to increase prices above the level Apple set, so I presume Sony and MS have done the same. I personally think it's outrageous that OcUK and co can get away with charging 10-20% extra for PC parts, if AMD, Nvidia, etc sent a clear message that any price inflation wouldn't be tolerated you wouldn't see this sort of rubbish from the retailers.

I think it's particularly outrageous with OcUK, given that Gibbo regularly posts his Ferrari, Aston Martin, the new, bigger house he's moving into, his £700k pension target, etc on here. By willingly paying £720 for a card that should be £650 you're just helping contribute to all of that.
 
Jono8 said:
How do you determine how much profit is reasonable for a company to make then? Like what sort of figure is ethical/moral to you? What do you define as a reasonable mark up for a shop to put on products?
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MSRP is where I draw the line. Increasing the price to cash in if they are in short supply is the wrong bit.
 
nicktay2605 said:
To add to this, I don't get why it's acceptable within the PC industry for retailers to inflate prices. It's not just a simple case of demand, because the PS5 pre-orders are crazy, yet none of the retailers are selling the console above MSRP. That's the case with Apple products as well, you never see retailers charging above MSRP regardless of how high demand is. The difference is that Apple are ruthless with companies when it comes to trying to inflate prices, they will immediately blacklist a company if they try to increase prices above the level Apple set, so I presume Sony and MS have done the same. I personally think it's outrageous that OcUK and co can get away with charging 10-20% extra for PC parts, if AMD, Nvidia, etc sent a clear message that any price inflation wouldn't be tolerated you wouldn't see this sort of rubbish from the retailers.

I think it's particularly outrageous with OcUK, given that Gibbo regularly posts his Ferrari, Aston Martin, the new, bigger house he's moving into, his £700k pension target, etc on here. By willingly paying £720 for a card that should be £650 you're just helping contribute to all of that.
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You are 100% correct. Applying that kind of mark-up above MSRP without justification simply, because you know people will pay it, IS legal... but it IS also unethical.

The main way this kind of thing is addressed is through regulation and by setting limits and ceilings... however that is unlikely to happen.
 
Greebo said:
MSRP is where I draw the line. Increasing the price to cash in if they are in short supply is the wrong bit.
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But if one company can secure a massive amount of stock over anyone else because they have the buying power to buy in bulk and have each unit cheaper , it is OK if they then make loads more profit than someone with less buying power?
 
nicktay2605 said:
To add to this, I don't get why it's acceptable within the PC industry for retailers to inflate prices. It's not just a simple case of demand, because the PS5 pre-orders are crazy, yet none of the retailers are selling the console above MSRP. That's the case with Apple products as well, you never see retailers charging above MSRP regardless of how high demand is. The difference is that Apple are ruthless with companies when it comes to trying to inflate prices, they will immediately blacklist a company if they try to increase prices above the level Apple set, so I presume Sony and MS have done the same. I personally think it's outrageous that OcUK and co can get away with charging 10-20% extra for PC parts, if AMD, Nvidia, etc sent a clear message that any price inflation wouldn't be tolerated you wouldn't see this sort of rubbish from the retailers.

I think it's particularly outrageous with OcUK, given that Gibbo regularly posts his Ferrari, Aston Martin, the new, bigger house he's moving into, his £700k pension target, etc on here. By willingly paying £720 for a card that should be £650 you're just helping contribute to all of that.
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True - also harps on about the value of the pound passed on to the consumer. MSRP should be met for the consumer, any negotiation to meet the profit target is between the suppliers and OCUK. As you say, you dont see consoles and phones getting ramped from MSRP due to the pound. Utter BS
 
Jono8 said:
I disagree. No one is forced to pay over the odds from the "scalpers" for things they dont intrinsically need. If no one bought from the scalpers, the scalpers wouldn't exist.

As i said, it is different for certain things (medicine/ppe supplies etc) as that does raise a real moral issue.
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Ah so you disagreed with capitalist companies cashing in on facemasks and handwash then? But I thought you were happy with capitialism and people cashing in?
 
Greebo said:
Ah so you disagreed with capitalist companies cashing in on facemasks and handwash then? But I thought you were happy with capitialism and people cashing in?
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No, i specifically said it becomes a moral issue when it comes to medicine/vital supplies from the outset :confused:. There are of course certain products where this sort of thing does become a moral/ethical issue.

When it comes to a getting a GPU a few weeks earlier than you otherwise could i fail to see the moral issue. Or at the least i fail to see how that is any different to any business or person in our economy trying to make money based on the supply and demand of luxury products.
 
Ayahuasca said:
Agreed, I've seen a number of posters who've paid over the odds just to have a card today or because they missed out on a 3080 they're now looking to buy a 3090, that'll surely teach nVidia a lesson! :D
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It's just common sense really. Nvidia aren't anyone's friend, they are a company out to make money.

I was going to pickup a 3080 FE to play with if I could, as I need a 4K card for my CX48. £650 is a good deal for 3080 performance, with a sexy FE cooler. Plus potentially getting to use it today, or tomorrow, would have been great.

FE card stock is next to nothing, probably be difficulty to get one at all due to the 'low' price point. Next card I'd consider would be the Asus Strix 3080, as aesthetics are important to me (EvolvX case to display it). That card is £850, so £200 extra for no extra performance. 3090 then becomes the better option, as long as it's 20-30% faster than a 3080. I imagine Nvidia will have more 3090 FE stock, as the margins on them will be so much better. Probably costs them $300 more at the most to make a 3090 over a 3080, as it's been confirmed the PCB is the same, Die is the same (just non disabled parts). Just leaves the bigger cooler, 14GB more memory and the memory bus to pay for.
 
Woodsta888 said:
True - also harps on about the value of the pound passed on to the consumer. MSRP should be met for the consumer, any negotiation to meet the profit target is between the suppliers and OCUK. As you say, you dont see consoles and phones getting ramped from MSRP due to the pound. Utter BS
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It's BS especially since OCUK do still make a profit selling at MSRP... just not as much as when they exploit a situation and scalp.
 
I ordered from a 4 lettered competitor beginning with S.

So got my order in at the 23 minute mark. Hearing that said retailer got hit with bots and all stock taken within minutes!!

God alone knows when I'll get it, been in phone queue for almost an hour now.

Got a backup from another major online retailer stock coming in 24th September.

Tried my hardest to get one from ocuk site kept dying on me.
 
nicktay2605 said:
To add to this, I don't get why it's acceptable within the PC industry for retailers to inflate prices. It's not just a simple case of demand, because the PS5 pre-orders are crazy, yet none of the retailers are selling the console above MSRP. That's the case with Apple products as well, you never see retailers charging above MSRP regardless of how high demand is. The difference is that Apple are ruthless with companies when it comes to trying to inflate prices, they will immediately blacklist a company if they try to increase prices above the level Apple set, so I presume Sony and MS have done the same. I personally think it's outrageous that OcUK and co can get away with charging 10-20% extra for PC parts, if AMD, Nvidia, etc sent a clear message that any price inflation wouldn't be tolerated you wouldn't see this sort of rubbish from the retailers.

I think it's particularly outrageous with OcUK, given that Gibbo regularly posts his Ferrari, Aston Martin, the new, bigger house he's moving into, his £700k pension target, etc on here. By willingly paying £720 for a card that should be £650 you're just helping contribute to all of that.
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You get some defence of this every new GPU release but as you say, it is pretty much the only industry where it happens. All the PS5's would have been sold through retail at the same price for example.

I worked in computer retail and supply in the 90's and it was hilarious. It was like watching and listening to a load of Delboy's doing deals down the market. Unscrupulous and it was all about where the next sports car was coming from. Seems exactly the same now but bigger numbers.
 
Quartz said:

TLDW: it wasn't a paper launch; demand really was that high.
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I would like to see the figures though, I mean we know there was 1700 orders placed for the MSI card alone and that is massively high demand. But how many cards were available yesterday? 50? If only 50 then it wouldnt have mattered if only 850 wanted them, there was no where near enough and 850 might have just been a standard demand on previous launch days.

So yes, you can claim that this was perhaps the biggest demand of any gfx card launch with lets say 100,000 people all wanting cards yesterday but clearly it still makes a big difference if there is 500 or 50,000 cards available.
 
Dave2150 said:
It's just common sense really. Nvidia aren't anyone's friend, they are a company out to make money.
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It's common sense to spend over double what you were originally going to spend just because they couldn't provide any stock?

I'm well aware they're out to make money and one of the best examples of that is through customers like yourself :D
 
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