Sorry Twinz but I think your logic is flawed. In this case it's not about how much faster the 3090 is than the previous flagship card, but how much faster it is than the 3080... which is 10% more performance for double the price. The 3090 is almost completely redundant for gaming as the 3080 is already filling so much of its performance bracket for half the price... that it why it is by far the worst value card ever released.
So if Nvidia had screwed us, like they did with Turing, and made the the 3080 only provide 2080Ti performance for 2080Ti money...that would make the 3090 a better value? Do you not see the problem with this thinking? With your "logic" Nvidia need only offer *worse* value down the stack to make the 3090 a "better value".
The 2080 Ti was 40% faster than a 2080 for double the price and was, depending on the resolution, 25-35% faster than a 1080Ti.
You are just making my point that neither the 2080 or 2080Ti was ever a good value. Neither of them were ever worth their price. Ignoring Pascal, and the price/performance improvements that came with pretty much every generation before it, was the only way to even try and pretend that the 2080Ti was anything other than a terrible value.
It's pretty obvious how overpriced the 2080Ti was in danlightbulb's Timespy chart:
Timespy (based on Jayz2cents published timespy score of 18125):
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To be clear, I'm not arguing that the 3090 is a good value. I'm arguing that it uses the same generational-progress recipie that the 2080Ti used. Therefore, it caters to the people who bought into the 2080Ti's value proposition as a proper generational improvement. Some people bought into it so hard that they were lecturing us on how Nvidia was not a charity and more performance was going to cost more money. "Gotta pay to play." and such. Well, Nvidia offered up the 3090 to that camp, and the 3080 to those of us who thought real generational progress meant getting meaningful performance uplifts *at given price points*.
The 3080 caters to the people who thought the 2080ti wasn't worth the money to begin with.
As I pointed out before, the reasonably-priced 3080, sitting at the $700 price-point in the same stack with the 3090, just makes the 3090's terrible value more obvious than the 2080Ti's terrible value was. The (also terrible) 2080 merely acted as "cover" for the 2080Ti's crap value. That cover isn't available this time because Nvidia decided to get beck on track with generational progress.
Look at the chart. The 2080Ti's performance level should have been $700. (Maybe $750-$800 for Ray-Tracing beta testing) At the $700 price point, it would have been an "okay" performance bump, and the 3080 would just be following suit with another "okay" bump in performance at that price point.