What would be the acceptable price for this thing?
Vanilla 6800xt is £600
£699????
£749???? is the limit I feel.
£800 would put it only £100 less than 6900xt
the difference here is this is not a "reference" design which has an artificial and unachievable to manufacturers "msrp"
Stock of the 6900xt reference edition will be basically non existent as in even less than the 6800xt reference editions.
I think we have to accept that the "announced" pricing by AMD was simply not realistic and will just not be supported by manufacturers because the product is not financially viable to them at this price.
the "made by amd" reference designs are in my opinion "loss leaders" so that amd can announce a flashy headline price knowing full well that there just won't be any availability for most people to actually purchase.
I personally would have much preferred the pricing to be set where the manufacturers actually need it to be in order to make the products financially viable and leave it to the consumers to decide if they want to buy or not.
If OCUK has been able to sell everything they have for 70-100 above "msrp" it would have been a better plan to price the cards slightly higher, pass some of that cost onto the board partners and actually make some stock available to customers to buy.
I'm not saying I want to pay more for the product but by the same token I would rather pay a little more and have stock available to buy rather than complain there is no stock of the product I want at the "mythical" MSRP.