On this topic, if this came to fruition, couldn't people just email in with their current order # to request to get any card available that doesn't have a back-order.
I jumped on the Ventus 3X 3080 months back, but right now, I'll literally take what 3080 I can get at MSRP or slightly above than constantly have to check here on the hopes of MSI shipping out over 500 3080 cards.
Two problems there, from what Gibbo has said the CS staff have zero or less than zero time to run an additional mail in programme right now, and even if they did it is a complex process to figure out what is a viable upgrade option based on what people have paid and what the current cost to OCUK is for particular cards.
As for taking what you can get at 'MSRP or slightly above', that ship sailed a long time ago now, MSRP was a fleeting shadow of a reality for the first few mins on the launch day.
I'd say that what Gibbo is doing now is the best solution, just doing free upgrades where he can which will reduce the queues and hopefully the CS work load.
Once that drops a bit there may be room to do something more complicated for those left without a cost justifiable upgrade option...