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Why is Scalping still going on 4 moths later?

Its called market forces. If you are ASUS etc making these cards and see people selling your card on ebay for a hundred plus more why would you sell them cheap and enable scalpers to sell them on ebay for the profit that could be on your bottom line instead.
 
Its called market forces. If you are ASUS etc making these cards and see people selling your card on ebay for a hundred plus more why would you sell them cheap and enable scalpers to sell them on ebay for the profit that could be on your bottom line instead.

Nothing to do with asus until very recently, it's the retailers pricing the cards up due to lack of supply. Asus, gigabyte and others have only recently started putting the prices up on them.
 
Nothing to do with asus until very recently, it's the retailers pricing the cards up due to lack of supply. Asus, gigabyte and others have only recently started putting the prices up on them.
its pretty clear that asus etc have seen the market and silly prices, there is potential for more margin, majority of it is bugger all to extras costs in manufacturing, its about jumping on the bandwagon and using costs as a cover to make more money
 
its pretty clear that asus etc have seen the market and silly prices, there is potential for more margin, majority of it is bugger all to extras costs in manufacturing, its about jumping on the bandwagon and using costs as a cover to make more money


Yup but their prices increase only came around in the last week or so when it was announced, the new cards have been gouged by retailers from the off. Supposedly shipping is costing more which then gets passed onto us.
 
It's also called fake MSRP... the real prices are slowly showing up. AMD and Nvidia cards are the only MSRP as they can take the hit and also control how many they want to sell at a loss. The prices are fake from day one. 3090's are almost £2k at most places now for top models and some even over that.

The 6900xt is selling anywhere from £1.2k to £1.4k.. and people complained the 3090 was £1.4k MSRP... prices are fake from day one and anyone that belives they will come down a lot in the future needs to go look at what happened to the 2080ti prices they never came down and even went up while the new ranges came out. Welcome to the real prices, even when supply becomes stable and lots in stock they will not come down much and that will be £50 on a almost £2k card as a so called sale price.

Same with the 5000 series cpus, the only ones that will be reduced more are the 5600x and 5800x, the 5900x and 5950x won't be coming down much if at all.

Real price of 5950x is £800 and even some reviews have stated that is the price not £750.
 
It's also called fake MSRP... the real prices are slowly showing up. AMD and Nvidia cards are the only MSRP as they can take the hit and also control how many they want to sell at a loss. The prices are fake from day one. 3090's are almost £2k at most places now for top models and some even over that.

The 6900xt is selling anywhere from £1.2k to £1.4k.. and people complained the 3090 was £1.4k MSRP... prices are fake from day one and anyone that belives they will come down a lot in the future needs to go look at what happened to the 2080ti prices they never came down and even went up while the new ranges came out. Welcome to the real prices, even when supply becomes stable and lots in stock they will not come down much and that will be £50 on a almost £2k card as a so called sale price.

Same with the 5000 series cpus, the only ones that will be reduced more are the 5600x and 5800x, the 5900x and 5950x won't be coming down much if at all.

Real price of 5950x is £800 and even some reviews have stated that is the price not £750.


Well if that is the case nvidia and amd need taken to task on it.
 
Yup but their prices increase only came around in the last week or so when it was announced, the new cards have been gouged by retailers from the off. Supposedly shipping is costing more which then gets passed onto us.
no doubt there maybe a small rise in costs, but its an opportunity they couldnt miss out on,as above its blatantly fake msrp. AMD rep has taken a hammering, nvidia, well theirs couldnt get much lower:D
 
It's also called fake MSRP... the real prices are slowly showing up. AMD and Nvidia cards are the only MSRP as they can take the hit and also control how many they want to sell at a loss. The prices are fake from day one. 3090's are almost £2k at most places now for top models and some even over that.

The 6900xt is selling anywhere from £1.2k to £1.4k.. and people complained the 3090 was £1.4k MSRP... prices are fake from day one and anyone that belives they will come down a lot in the future needs to go look at what happened to the 2080ti prices they never came down and even went up while the new ranges came out. Welcome to the real prices, even when supply becomes stable and lots in stock they will not come down much and that will be £50 on a almost £2k card as a so called sale price.

Same with the 5000 series cpus, the only ones that will be reduced more are the 5600x and 5800x, the 5900x and 5950x won't be coming down much if at all.

Real price of 5950x is £800 and even some reviews have stated that is the price not £750.
The 6800XT is hitting £1k and the 6800 non-X is hitting £800.

Who knows what the real price is anymore.

But I agree the RRP was fake and never intended to become the reality for most consumers. The fact that AMD initially moved to discontinue its reference design after only selling a few thousand (if that) cards tell you how sincere their RRP was.
 
Well if that is the case nvidia and amd need taken to task on it.
Only two companies make consumer x86 CPUs and only two companies make consumer GPUs. It's not like there's a healthy competition in the tech space.

Also only 1 company has a leading-edge manufacturing node (that has the desired characteristics).

The idea that there's meaningful competition is as fake as the RRPs :p

e: I realise that the first sentence is going to be the subject of people talking about ARM or MIPS (etc)... please don't bother :p
 
Because people have money they're not spending on transport, restaurants, cinema and all the other 'stuff' they'd usually spend it on so are putting it in to tech related hobbies, combine that with the reduced manufacturing capacity of 2020 for said tech stuff & people generally being a bunch of impatient little ***** and the result is scalper paradise.

Me? I've just taken to lying in a dark room listening to audio books to blank this entire **** show of a World from my mind,TBH rather than spend extra time on my PC & gaming.

It's very relaxing :p

Oh & BTW, I notice OcUK haven't reduced prices due to the £ strengthening against the $ by a bigger margin than it fell by, in-between the RTX 30xx cards being announced and release day, which made them raise prices on pre-orders...

..strange that :rolleyes:
 
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Oh & BTW, I notice OcUK haven't reduced prices due to the £ strengthening against the $ by a bigger margin than it fell by, in-between the RTX 30xx cards being announced and release day, which made them raise prices on pre-orders...

..strange that :rolleyes:


Yeah that's the norm pound falls prices raised instantly, pound goes up it goes unnoticed for several days at least. It was bad enough when the 3 series launched and anyone that got one saw the price change from adding it to their basket to getting to the checkout. As usual always more reasons to raise the price than reduce it.
 
Oh, maybe I've forgotten what RRP was then. That UK chain of retail shops named after a takeaway dish has the Gigabyte Eagle and Asus TUF 3080's at £720. What was RRP for those? Some of the higher end cards were still RRP until very recently.

Eagle was an RRP card (TUF about £20-30 more if I remember) so it's £70 mark-up that I don't think is going to go anywhere. Would have been happy to pay that to get before Christmas but they ended up cancelling mine after an order went through on the TUF and then took about a month for the refund! Took the money several days after cancelling!
 
Eagle was an RRP card (TUF about £20-30 more if I remember) so it's £70 mark-up that I don't think is going to go anywhere. Would have been happy to pay that to get before Christmas but they ended up cancelling mine after an order went through on the TUF and then took about a month for the refund! Took the money several days after cancelling!
Should have done a chargeback.
 
The RRP prices aren't fake as far as I understand but very aggressive with low margins and based on shipping prices before Covid. Nvidia and AMD don't need to make much profit from them as they can pick up elsewhere but for the board partners, they need to make their profit somewhere. With increased costs of shipping and red tape (Brexit) and tariffs (US) alongside low margins, prices were always going to be slightly higher than RRP. With the massive demand willing to pay more though, why wouldn't they charge more if they can still sell? The market should reach a new equilibrium based more on the actual costs and reasonable profit in the future but you are talking years if demand stays this high due to the lack of manufacturing capacity and how long it takes to increase.
 
The RRP prices aren't fake as far as I understand but very aggressive with low margins and based on shipping prices before Covid. Nvidia and AMD don't need to make much profit from them as they can pick up elsewhere but for the board partners, they need to make their profit somewhere. With increased costs of shipping and red tape (Brexit) and tariffs (US) alongside low margins, prices were always going to be slightly higher than RRP. With the massive demand willing to pay more though, why wouldn't they charge more if they can still sell? The market should reach a new equilibrium based more on the actual costs and reasonable profit in the future but you are talking years if demand stays this high due to the lack of manufacturing capacity and how long it takes to increase.
I don't think this is right. AMD absolutely need to make profit from the things they sell... BUT... there is a concept of a "loss leader".

These are break-even or loss-making sales designed purely to get people into the shop or in this case get favourable reviews and build hype.

The idea of course is that loss-leaders are a *small* part of your sales. And thus, the fake RRP was born. I believe it has very, very little to do with Brexit or shipping delays. It's a business model.

Of course AMD need to make profit on sales of their GPU chips. As they also must do on CPUs and semi-custom and other parts of their business. A company selling its products at a loss isn't in a great place :p

The higher demand can be linked to Covid but these practices pre-date Covid anyhow.
 
Well if that is the case nvidia and amd need taken to task on it.

By who? You talk as if they owe you something.

With demand so high and supply so low the prices will be high simple supply and demand if they sell low they'll get snapped up and there will be nothing available anywhere if they bump the prices up theres still some left on the shelf and they increase profit for what does sell, if theres low stock to start with they'd have to really up the price to make anything like what they'd make if they were shifting them by the bucket load.
 
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