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Why are a lot of GPU's out of stock?
- Thread starter Phil2008
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Soldato
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The fact that many cards, such as the 3080, are now on bona fide websites at 30-40% above MSRP says it all 
The fact that many cards, such as the 3080, are now on bona fide websites at 30-40% above MSRP says it all
This is the sickening part.
Yeah I agree tbh.
Retailers should not legally be allowed scalp people, they should be restricted to be within a certain percentage of MSRP.
They should be held to a higher standard than Dave with his dodgy eBay account.
Look at PS5, none of the large retailers started selling PS5s at £900.
So why do PC part vendors think its OK and are allowed to get away with it lol.
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Retailers aren't scalping...
If there is a shortage of a part guess what happens to the price the retailers pay?
If you say it goes up, you win a pumpkin.
Comparing to consoles is pointless, as IIRC the console manufacturers control the price in a way that the likes of Nvidia can't, as Sony and MS have far more control over the production and distribution right down to retail level whilst Nvidia mainly just sells the main chip and a board design to manufacturers who then set the prices they'll sell them to distributors who then set the price they'll sell them to retailers etc, and console manufacturers will happily make a lost on every console sold if it means they get you to buy the games and accessories (where the money is for them). MS/Sony are much closer to consumer printer companies in the business model than Nvidia/ATI who only make the money on the hardware.
Associate
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Don't forget up to the second changes in the pound...... never forget that one but as for the rest yep retailers have to pay what the suppliers are asking them to pay so blame the suppliers not the retailers.Retailers aren't scalping...
If there is a shortage of a part guess what happens to the price the retailers pay?
If you say it goes up, you win a pumpkin.
Comparing to consoles is pointless, as IIRC the console manufacturers control the price in a way that the likes of Nvidia can't, as Sony and MS have far more control over the production and distribution right down to retail level whilst Nvidia mainly just sells the main chip and a board design to manufacturers who then set the prices they'll sell them to distributors who then set the price they'll sell them to retailers etc, and console manufacturers will happily make a lost on every console sold if it means they get you to buy the games and accessories (where the money is for them). They're much closer to consumer printer companies in the business model than Nvidia/ATI.
Most of the large retailers didn't put the prices up on Consoles, but some of the smaller ones and the PC parts stores that sold them got round this by selling it as part of a bundle that was jacked up higher then what it would normally be worth. End of the day they are all businesses and their main aim is to make as much money as possible.
Imo the bigger retailers don't want the negative publicity hence they stick to as close to the so called RRP, where as the smaller retailers are most likely not that bothered about this, or they sit in a niche market where they specialise in PC parts which means they most likely wouldn't be effected as much by negative publicity, or they all do it so you can't say one is better then another. Net effect all these smaller retailers do not lose out from the negative publicity.
Tbh if I was running a business I might also consider this, unless I had the resources to make sure genuine customers were getting the cards I would also sell for as much as I can and take the money rather then let the scalpers all have the money the punters are willing to part with.
Imo the bigger retailers don't want the negative publicity hence they stick to as close to the so called RRP, where as the smaller retailers are most likely not that bothered about this, or they sit in a niche market where they specialise in PC parts which means they most likely wouldn't be effected as much by negative publicity, or they all do it so you can't say one is better then another. Net effect all these smaller retailers do not lose out from the negative publicity.
Tbh if I was running a business I might also consider this, unless I had the resources to make sure genuine customers were getting the cards I would also sell for as much as I can and take the money rather then let the scalpers all have the money the punters are willing to part with.
What's the official MSRP for an RTX 3090 Strix OC? Do you know?!
What would you say if I told you that there isn't one?
Since these cards were launched Asus have put their cost pricing (price as it leaves the factory) up by 25% or more (this was announced publicly - most other manufacturers just did it secretly)
The cost of shipping the cards has increased MORE than ten fold.
There's extra fees and charges at the ports due to delays and increased Brexit related bureaucracy.
and, both the retailer and the distributor is demanding higher margins due to limited supply. These increases compound as one cost (margin) is added to the next.
Simple fact is, we've admitted that we are charging a higher margin for our cards than we'd usually do, however, people seem to be under the impression that we are charging many times more. We aren't! Our cost prices have gone up by hundreds of pounds, sometimes by hundreds of pounds in a matter of weeks AND we've had to employ more staff so overheads have increased, yet we're expected to operate on the usual single digit margins? That's simply not realistic.
As for consoles....really, don't go there unless you bother to do your research first. Consoles are loss leaders. Sony make $15-25 BILLION per year from subscriptions and digital game purchases...They could GIVE the consoles away if they wanted to. Therefore, their console pricing is contracted. If a vendor strays from that their supply gets cut off.
There's no such after market revenue source for PC hardware manufacturers so it's a completely different business model. When costs go up, they have to pass that on.
Robi, IIRC it's been mentioned that Nvidia were giving the Manufacturers of the cards a rebate on the cost per GPU chip they sold them initially just so that the card manufacturers (asus/gigabyte etc) could get the cards out at the MRP that Nvidia had suggested and still make a profit for the initial batch
That gives an idea of how the MRP for the cards was unrealistic even before any shortages or other reasons for the costs to increase.
That gives an idea of how the MRP for the cards was unrealistic even before any shortages or other reasons for the costs to increase.
Retailers aren't scalping...
If there is a shortage of a part guess what happens to the price the retailers pay?
If you say it goes up, you win a pumpkin.
Comparing to consoles is pointless, as IIRC the console manufacturers control the price in a way that the likes of Nvidia can't, as Sony and MS have far more control over the production and distribution right down to retail level whilst Nvidia mainly just sells the main chip and a board design to manufacturers who then set the prices they'll sell them to distributors who then set the price they'll sell them to retailers etc, and console manufacturers will happily make a lost on every console sold if it means they get you to buy the games and accessories (where the money is for them). MS/Sony are much closer to consumer printer companies in the business model than Nvidia/ATI who only make the money on the hardware.
I understand the idea that price goes up. The PS5 point I take fair enough, that makes sense.
But I do wonder with a 6900XT for example, has the distributor really increased their purchase price to £1600+? Then maybe that would warrant £1799 retail price which is still £200 profit per card, which is far more than normal I’m sure.
I hear you, clearly what I said caused some offence, wasn’t intentional.
And of course it’s your business to do whatever you want with, I’m merely questioning the level of price inflation as mentioned with the 6900XT for example. Almost £1000. Sorry I’m trying to be clear without naming any other place that sells this stuff.
But if as you say its necessary then fine, I guess it just is what it is.
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Business doesn't work on 'how much are you making per unit?' it works on ' How much are you making per day/week/month?'
Nobody gets paid based on how many units we are selling. We didn't furlough our staff, our costs have gone up since lockdown kicked in...
Give me a thousand cards and I'll sell them at the 'usual' sort of margin. Give me them in 1s, 2s & 5s, which is what we are getting at the moment, and you can forget it! We've sold 42 graphics cards today. At the usual profit margin that would be a profit of about £600 for the day. That's not keeping the lights on.
Weren't we meant to get a heads up if stock was going to be available? Some have said they were gone in seconds and couldn't even add to basket, so it seems they're being snapped up by bots, which obviously isn't great. I would have ordered the 3080 suprim and cancelled the 3090 suprim if I could have.sorry vent over
Soldato
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I was actually wondering the other day, if this continues then some of the specialist retailers are surely going to struggle to cover monthly overheads if they aren't shifting any stock?
I understand you have to make money, but the majority who are using bots are selling them on for profit. Not that that affects your revenue, at the end of the day you're going to sell any stock you have no problem. Just makes it impossible for us actual consumers to get anywhere
@Phil2008 have you been on a desert island or something and just got back to 2021 civilisation ??
Was going to post something similar!
Weren't we meant to get a heads up if stock was going to be available? Some have said they were gone in seconds and couldn't even add to basket, so it seems they're being snapped up by bots, which obviously isn't great. I would have ordered the 3080 suprim and cancelled the 3090 suprim if I could have.sorry vent over
The heads up stopped when I requested people don't post elsewhere, then blatantly forum members were posting about our stock in discord and other areas, so sorry that one got spoiled by everyone.
We are investigating a voucher code system which we hope to trial soon and will be forums only, but again if forum members want to leak it out then it will stop, I will probably begin with posting it only in a part of forum where those with large post counts to see as a trial, if it works then post it in general forum and keep doing it until it gets out of hand.
They really really can not say you are not trying and quite clearly doing your best on this.
Always the minority spoil it for the rest.