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£1200 for an rx6800xt?!

Martini1991 said:
No one's suggested they should
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I think it's safe to assume the prices from AIBs are very high and only OCUK have been willing to take up the deal. And looking at how they are selling they appear to have made the right call.

I doubt OCUK are making any more on these cards than they were when they were selling them for 800.
 
amigafan2003 said:
That's not how it works though - the cost you sell at is what the market can bear taking into account demand, competition, your customers demographics etc.

If the market couldn't support 1200 for a 6800xt then they wouldn't sell for 1200.
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I don't care "how it works" he was asking a hypothetical question, and asking on a personal level. If I was said business owner in his situation, I wouldn't up the price on already held stock that I'd not paid any more for.

I'd also personally be transparent with the public/customers about how much said item cost me, and my % in markup over cost to me. I wouldn't increase that % markup over cost, even if the item was in demand, because that to me is taking unfair advantage for personal gain which I stand against in my principals.
 
Martini1991 said:
It hasn't really sold considering there's supposed to be "demand".

And that outlook is why the world is crap.
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It doesn't need to sell with in hours to be sustainable price.

The optimum selling price for an item would be the one that allows you to sell out just before your next supply comes in. If it's going to be 2 weeks before there are more Gigabyte or Sapphire cards coming in, then if these cards have not sold out by then, they are priced too high for the market. If they have sold by then, well that's unfortunate for those of us that just want a card for gaming.
 
AMD claim that they want to increase production of gpu to normalise prices. In the meantime mining and scalpers have both lead to an increase in prices which is worse than the last mining boom IMO. Overclockers would probably prefer a normal market which is easier to operate in. In the meantime I will not be paying these prices, but people who mine or scalp might be using the profits to move up to more expensive gpu than they usually buy. Certainly we haven't yet seen Nvidia 3000 or AMD 6000 series cards released with under £250 MRSP, which normally are big sellers for the companies
 
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ljt said:
I don't care "how it works" he was asking a hypothetical question, and asking on a personal level. If I was said business owner in his situation, I wouldn't up the price on already held stock that I'd not paid any more for.
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Neither have OCUK. This is new stock which they have likely paid much more for.

I'd also personally be transparent with the public/customers about how much said item cost me, and my % in markup over cost to me. I wouldn't increase that % markup over cost, even if the item was in demand, because that to me is taking unfair advantage for personal gain which I stand against in my principals.
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I don't know a single business that tells it's customer how much and item costs and what their profit margin is. Does Ford say their Focus cars only cost 12k to build and they sell them at 15k?
 
LordBeggar said:
competitor had 6800xt for £1200 this morning. What a rip off. asking 1200 for a 650 card
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It's not a "650 card". retailers are paying much more then £650 to get the cards in the shops. If it's available elsewhere for 650 go buy it there. You could sell to CeX ~£1000 and make a small profit yourself...
 
amigafan2003 said:
I think it's safe to assume the prices from AIBs are very high and only OCUK have been willing to take up the deal. And looking at how they are selling they appear to have made the right call.

I doubt OCUK are making any more on these cards than they were when they were selling them for 800.
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Like those 5900X and 5950X that overclockers were selling for £750 and £960 and now suddenly they are going for £509 and £699 so there was obviously a large markup on the CPUs.

For all we know these Gpus could be being brought in for under msrp and OCUK are thinking they may aswell make the scalping profits rather than selling them for less and letting the scalpers make the profit.

If this is what 6800XTs go for now I wonder what pricing would be on the 3080 if they ever get any stock of those which aren't allocated to queues.
 
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Joxeon said:
For all we know these Gpus could be being brought in for under msrp and OCUK are thinking they may aswell make the scalping profits rather than selling them for less and letting the scalpers make the profit.
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I don't think so or else other retailers would have stock and undercut OCUK. It's obvious that OCUK have managed to get their hands on a pallet of stock but at greatly inflated prices and OCUK are the only one willing to sell them at a high price (a good call by the looks of it).
 
ljt said:
Because it would be a **** move. If they didn't cost you more to get, and you were already making a profit per unit at 10p, then be happy with that and don't be greedy?

I know I wouldn't up the price if it wasn't costing me any more to buy stock, because I have a moral compass and would feel like I was taking advantage of the situation and my customers if I did raise the price.
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Well, there are many greedy ****s in the world of business. Not everyone has a 'moral compass' ...clearly, otherwise businesses would have all stayed around 750 for aftermarket 3080s and public would sell their retail priced 3080 on for £650 if they didnt make use of it
 
amigafan2003 said:
I don't think so or else other retailers would have stock and undercut OCUK. It's obvious that OCUK have managed to get their hands on a pallet of stock but at greatly inflated prices and OCUK are the only one willing to sell them at a high price (a good call by the looks of it).
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I've seen stock at other retailers for around the same prices so I'm guessing this is just the going rate now as if they offer them any cheaper the scalpers will just buy them all up and do the markup themselves.
 
something else if possible said:
The weird thing I will never understand is the patience of people. Wait it out.
I genuinely feel sorry for people who end up with a faulty graphics card out of warranty right now. That must really sting.
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I have one *in* warranty that just failed... (GTX1650). The vendor (not OCUK) has sent it back to MSI so god knows when/what/if I will see a replacement. Good job I had an old GTX1050 still kicking around in the bits and pieces box.

Maybe the Inland Revenue need to start looking at people making money from "mining" and slap them with 40% income tax + NI on the money they make. That might help cool things a bit so those of us who just want a card for gaming can buy one at a reasonable price to enjoy our hobby.
 
Those are already declarable income, as are the profits made by scalpers. The issue is law enforcement has been starved of funds since 2010 and HMRC is no exception, so they’re having to prioritise work and some bedroom bot operator is too far down the scale to bother with.
 
Ashley Long said:
It's not a "650 card". retailers are paying much more then £650 to get the cards in the shops. If it's available elsewhere for 650 go buy it there. You could sell to CeX ~£1000 and make a small profit yourself...
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I don’t believe this tbh. Are all the scaplers paying much more than £650 for their cards???

No, they might get it for £650 and sell it for £1700:eek:
 
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Vern1961 said:
I have one *in* warranty that just failed... (GTX1650). The vendor (not OCUK) has sent it back to MSI so god knows when/what/if I will see a replacement. Good job I had an old GTX1050 still kicking around in the bits and pieces box.

Maybe the Inland Revenue need to start looking at people making money from "mining" and slap them with 40% income tax + NI on the money they make. That might help cool things a bit so those of us who just want a card for gaming can buy one at a reasonable price to enjoy our hobby.
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I think AMD supply retailers directly? So either manufacturers are scapling or retailers are. You could call it overcharging, but thats what I call it.
 
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Sarge2255 said:
I think AMD supply retailers directly? So either manufacturers are scapling or retailers are. You could call it overcharging, but thats what I call it.
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AMD and Nvidia supply AIB. The latter charges extortionate prices, they get bad deals from the formers. The world rips each other off, morals hardly come into business decisions, you get what you can get.
 
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