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How much WILL you pay for a graphics card?

historically it atleast acted as a yard stick and AIBs tended to get "close enough" to it not to be a big issue, in a world where everything is selling for "over list" though, I'm simply avoiding buying things unless I absolutely need it (cue 1070ti going bang i guess).

just a shame it means all those involved will now take this as "new normal" and will chage an arm and a leg going forward even if the silicon shortage gets resolved.
Nvme's, motherboards, PSU's, Ram all use similar components but are generally selling at or under MSRP so I don't buy these companies excuses for the huge price rises and instead think it's purely a case of opportunistic profiteering and looking at their profit margins over the last 9 months seems to reinforce this.
 
prices do seem to be coming down though - seen a few 3080's today at £1000 and 3070's below £700 - still way too much and more than I'm prepared to pay. I've waited 12 months, at this point might as well wait another 12 months for 4000 series, especially if 4000 is going to be a generational leap as they say as nvidia moves to 5nm
 
Why does that kind of thinking make you happy. MSRP is an arbitrary number.

AMD has launched a 1080p card with a MSRP of $379 and for the UK market you just swap in a £ symbol because reasons. Seems to still be in stock around that figure on this day after launch, maybe it's a realistic MSRP?
There were cards for £330 right when it launched yesterday, which is pretty much exactly $379 plus VAT. Of course, those sold out very quickly and left only the pricier options. The Pulse seems to be the way to go if you want one though, which also happens to be the cheapest model available now. Every review I've seen of it says it's incredibly quiet.
 
prices do seem to be coming down though - seen a few 3080's today at £1000 and 3070's below £700 - still way too much and more than I'm prepared to pay. I've waited 12 months, at this point might as well wait another 12 months for 4000 series, especially if 4000 is going to be a generational leap as they say as nvidia moves to 5nm
Yeah I agree with this and being lucky enough to not NEED a GPU this year! Unfortunately there is the potential that the next GPUs will be way more expensive as people have been willingly buying the current prices in droves.....
 
Why does that kind of thinking make you happy. MSRP is an arbitrary number.

AMD has launched a 1080p card with a MSRP of $379 and for the UK market you just swap in a £ symbol because reasons. Seems to still be in stock around that figure on this day after launch, maybe it's a realistic MSRP?

Nvidia has competitors in the 3060 and 3060 Ti and sells a small amount of cards at a lower MSRP almost certainly for marketing reasons but the vast majority are sold well above MSRP so I think it's fair to say the MSRP is complete BS since it's not what you can expect to pay.


Well the question was asked and I answered:rolleyes: .................so what is the issue?

MSRP is what I am prepared to pay not what the AIB's are asking.

Cheers.
 
Well the question was asked and I answered:rolleyes: .................so what is the issue?

MSRP is what I am prepared to pay not what the AIB's are asking.

Cheers.

Is that because that's the figure in your head you feel the cards are worth, or because AMD/nVidia have said it's what it's worth? How do you account for all the different versions of that card? If the board makers can ship the raw product for msrp, you would see why their versions would cost more for the time/effort/changes they've put into making it 'more'.
 
Well the question was asked and I answered:rolleyes: .................so what is the issue?

MSRP is what I am prepared to pay not what the AIB's are asking.

Cheers.

Did you just reply to me on a public forum and ask me a question about what I posted? :eek:

The most recent card to come out has had the MSRP increased so much for a 1080p/midrange card that it appears to match the actual going rate for such a graphics card. It's not selling out and you will get it at MSRP.

Even before 2019-2021 the community including myself complained about "MSRP" being a fantasy number that was virtually impossible to see at retail unless AMD or Nvidia or the AIB sponsored a batch for marketing BS to pretend the MSRP had value.

So if MSRP is a number you're happy with it really has to be pointed out that all they've done is taken the "scalper" or "AIB" or "retailer gouging" price and made it official.

Is that better or worse than the lie of MSRP being well below actual street pricing without sponsored deals.

Jacking up MSRP doesn't change the going rate. There are even benefits from having an honest MSRP. Less retailer abuse at the difference between MSRP and reality, less reselling since the margin is killed, more availability in a responsible retailer not joe on ebay.

So with this example from AMD demonstrating a swap from MSRP being primarily marketing BS to the actual going rate for a card it raises the question of why you value MSRP.
 
Is that because that's the figure in your head you feel the cards are worth, or because AMD/nVidia have said it's what it's worth? How do you account for all the different versions of that card? If the board makers can ship the raw product for msrp, you would see why their versions would cost more for the time/effort/changes they've put into making it 'more'.

But I've seen several benchmarks of 3080s where the much more expensive triple fan, huge heatsink AIB cards actually perform slightly worse than the FE cards, so you're paying extra for nothing except a bit of RGB
 
But I've seen several benchmarks of 3080s where the much more expensive triple fan, huge heatsink AIB cards actually perform slightly worse than the FE cards, so you're paying extra for nothing except a bit of RGB

That's Nvidia screwing their AIBs over. They go through the chips, keep the top chips, sell as FE and tell the AIBs to suck it.

The FE cards are a mini halo product and a marketing gimmick. They perform better and cost fantasy low MSRP. Looks great on comparisons.

Then you find it's extremely hard to get an FE card so you pay a few hundred more for an AIB version that's actually available.
 
I wouldn't be surprised if this has all been cleverly engineered from the word go.

A true next gen product that needed a low price to bring customers back from the shockingly poor value 2080Ti. And keep then away from what AMD were promising/hoping.
So here is the Nvidia FE range, designed to only be used/sold by Nvidia, using really good components, performing above average, and yet sold at a very favourable price to generate/maintain the hype. And still currently going.
This of course is a bad thing for AIB's. So Nvidia makes a promise to only drip feed the FE range to the world, (keeping up the desire for the 30 series) leaving the AIB's the ability to bring their products to market at a higher price (riding the gravy train), while using the cheaper Nvidia 'reference' 30 series PCB design, and a possible rehashed last gen cooler setup to do the job.
The AIB's design their own 30 series PCB, and a much better cooler setup/ power delivery etc. And they can now charge top whack, and really rake it in.

The market is obviously there, the day one 'hook' price was there from Nvidia and the AIB's. And its only now nearly a year later after record sales, that things are 'starting' to stabilise. (sort of)

We the customer have been well and truly played, just go and ask anyone in the 3080/3090 pre-order thread ;)

Mick

Edit: And on top of that you've got the retailers (who are supposed to be our friend (yeah right! its a business)) who can use the demand to take a larger slice of the pie and hammer us even more. And of course there is the scalpers, who really must be a thorn in Nvidia's side,(and us) as they highlight how ridiculous the whole thing is and just just bring anger to the market.

Cant wait for the next series of GPU's :D
 
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Did you just reply to me on a public forum and ask me a question about what I posted? :eek:

The most recent card to come out has had the MSRP increased so much for a 1080p/midrange card that it appears to match the actual going rate for such a graphics card. It's not selling out and you will get it at MSRP.

Even before 2019-2021 the community including myself complained about "MSRP" being a fantasy number that was virtually impossible to see at retail unless AMD or Nvidia or the AIB sponsored a batch for marketing BS to pretend the MSRP had value.

So if MSRP is a number you're happy with it really has to be pointed out that all they've done is taken the "scalper" or "AIB" or "retailer gouging" price and made it official.

Is that better or worse than the lie of MSRP being well below actual street pricing without sponsored deals.

Jacking up MSRP doesn't change the going rate. There are even benefits from having an honest MSRP. Less retailer abuse at the difference between MSRP and reality, less reselling since the margin is killed, more availability in a responsible retailer not joe on ebay.

So with this example from AMD demonstrating a swap from MSRP being primarily marketing BS to the actual going rate for a card it raises the question of why you value MSRP.

Ok here is my view.

I do agree that the currant card prices are way too high and I am only speaking about Nvidia MSRP not AIB's.

When I say that I am only willing to pay MSRP (Nvidia) that is because that is the cheapest price currently available.

I wont pay Scalper prices and I feel that the AIB prices are way to high hence I say at this present time I will only buy Nvidia MSRP!

I have been waiting for 1 year 5 months to get my hands on a Founders Edition and I managed to get one last week and yes you guest it was @ MSRP!

It was Not the card that I wanted but it was the card I could get at the cheapest price currently available, so yes....I will only buy MSRP.
 
Ok here is my view.

I do agree that the currant card prices are way too high and I am only speaking about Nvidia MSRP not AIB's.

When I say that I am only willing to pay MSRP (Nvidia) that is because that is the cheapest price currently available.

I wont pay Scalper prices and I feel that the AIB prices are way to high hence I say at this present time I will only buy Nvidia MSRP!

I have been waiting for 1 year 5 months to get my hands on a Founders Edition and I managed to get one last week and yes you guest it was @ MSRP!

It was Not the card that I wanted but it was the card I could get at the cheapest price currently available, so yes....I will only buy MSRP.

Fair enough, you waited 1 year and 5 months to get a FE card from the Nvidia lottery because it's the best value, makes sense.

But because that MSRP is rare and so far from the price that hundreds of thousands more cards sold for I have no respect for it and call it a marketing gimmick.
 
That's Nvidia screwing their AIBs over. They go through the chips, keep the top chips, sell as FE and tell the AIBs to suck it.

The FE cards are a mini halo product and a marketing gimmick. They perform better and cost fantasy low MSRP. Looks great on comparisons.

Then you find it's extremely hard to get an FE card so you pay a few hundred more for an AIB version that's actually available.

Not even sure where that rumour started that the FE cards have better binned chips (because they don't), we had 28 3090 fe's and all got replaced because they performed pretty badly compared to the AIB 3 fan cards and the blower cards in NVLINk in dual configurations in workstations. The AIB cards performed cooler and quieter with higher power limits and out performed the FE cards without the whine and fan rattle/grinding issues that they have either from day one or a little time after and then not even mentioning the poor thermal throttling in any memory intensive workloads, if they are so great people would not be voiding their warranties replacing the thermal pads and modding the cards to stay cooler.

I think this rumour was either started by Nvidia/Nvidia fanboys, the owners or review people that have no facts. Nvidia has never stated that their cards have better binned chips and after replacing all our FE 3090s with AIB cards they perform better and without the whine. Only good thing about the FE cards is they look good.

Anyone that has official proof the FE cards have binned chips better than AIB cards, please post a link to the proof.;) Nothing more than a myth and Nvidia would only be binning for chips that would end up in the A6000 and "A" range cards that use the A102 and all the rest would be either binned for 3090,3080ti and 3080 without any other form of binning after that, eg.. taking all 3090 chips and taking the so called better ones for the 3090 FE's, they wouldn't do that as they already landed in the 3090 bin and then a lottery if you get one better than the other and uses maybe less v-core or has a better memory controller, better ASIC quality, etc.

The AIBS like Evga gets a tray full of chips for a card and they use to "bin" (take that as they ran GPU-Z and took the ASIC quality number down after the card was fully made) the chips for their ASICs at one time and even charged you more if the ASIC was higher and was even proven back then higher ASIC doesn't mean a better overclocker or better chip and that quickly went down the pan and made EVGA look silly, do you guys not remember that with a Kingpin 980Ti card that had like different ASIC quality and different prices ?

Link to the EVGA comedy here :-

https://www.evga.com/articles/00944/EVGA-GeForce-GTX-980-Ti-KINGPIN/

People on Reddit and their thoughts at the time and the more you google and even on EVGAs own forums people that paid more for the higher ASIC were complaining that it didn't matter and their lower ASIC cards performed better. Just use google and that proves Nvidia don't bin chips as the chips are sold in batches/trays and whatever ASIC they come out to be is what you get and they were confirmed working in spec so the ASIC doesn't matter to Nvidia once they say it's graded as a x card chip, better binning was all a waste of time by EVGA and a money grab from people that don't understand how little difference it can actually make and in some cases worse if higher ASIC, the lower ASIC ones actually from what I remember were better for liquid nitrogen cooling. Reality is better power limits, voltage control, better VRM components and coolers is more important.

https://www.reddit.com/r/nvidia/comments/3e070o/evga_charging_more_for_higher_asic_score_cards_lol/

OhpWnyB.jpg


The start of PRE-SCALPED for your convenience of course from AIBS..:cry: Sorry I mean Pre-Binned...:rolleyes:......^ For Overclocking Perfection...^:cry:

TCf92W9.jpg



The funny part was that year I purchased a 980Ti Classified from OCUK and it came with a higher ASIC quality than their highest priced Kingpin version and clocked the same on AIR.:cry::rolleyes:.. All they did with the Kingpin was stick any chip on it that came out of their stock and later someone took down the ASIC quality number and stuck a different price on, the only thing you were paying for was that person sat there sticking the price tag on after running GPU-Z.:cry:

Fake marketing and well EVGA have been again doing it with the FTW3 cards as we know, rubbish extras that make your cards explode or work worse than any other card without the FTW3 features and the whole power balancing they have still not fixed too..
 
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Fair enough, you waited 1 year and 5 months to get a FE card from the Nvidia lottery because it's the best value, makes sense.

But because that MSRP is rare and so far from the price that hundreds of thousands more cards sold for I have no respect for it and call it a marketing gimmick.

I totally 100% agree with you. Prices are silly right now, I really did wait that long for a Pcie 4.0 FE card to go along with my new build.

Wanted a 3080 FE no chance of getting one then tried to get a 3080ti FE..still not seen a whiff of one then I had to decide in about a millisecond if I wanted to buy a 3090 FE which just came available so I managed to get that card at MSRP.

Did I want to spend that much? No but after seen that some AIB's were selling the 3080ti at or even more than the 3090FE price it was a no brainer.
 
Yup you fell for the marketing trick and bought the 3090 for £1400 which isn't really that much better than the 3080 priced at £650
 
I will say that the extra Vram comes in handy while playing DCS plus the cooling is way better than my old 2070 which always reached temps of 81-82c no mater which game that I played.

With the 3090FE I get 66c as the highest temp so I am well happy with it.

But I get your point.
 
Yup you fell for the marketing trick and bought the 3090 for £1400 which isn't really that much better than the 3080 priced at £650
but where are all the £650 3080's you seem to have skipped over that point. I agree about the BS marketing though the 3090 is terrible value/product for PC gamers but thats the point isnt it. Nvidia (and AMD now), AIBs etc not only want their margin they literally want to extract the maximum profit out of every decision they make and whilst consumers behave like drug addicts they will get away with it.
 
Why does that kind of thinking make you happy. MSRP is an arbitrary number.

AMD has launched a 1080p card with a MSRP of $379 and for the UK market you just swap in a £ symbol because reasons.
"Reasons" are in the US the price advertise is not the price you pay, depending on where the product is shipped the retailer has to charge a sales tax on top of the advertised price. Also it's cheaper to ship products from Asia to North America then it is to the UK and Europe and other regions are just given priority over stock which drives up prices.
 
but where are all the £650 3080's you seem to have skipped over that point. I agree about the BS marketing though the 3090 is terrible value/product for PC gamers but thats the point isnt it. Nvidia (and AMD now), AIBs etc not only want their margin they literally want to extract the maximum profit out of every decision they make and whilst consumers behave like drug addicts they will get away with it.

Good point I have not seen any at that price and yes we can all agree that the 3090 is terrible value for gamers. the 3080 was my very first choice at THAT price but could I ever get one..no chance.
 
Yup you fell for the marketing trick and bought the 3090 for £1400 which isn't really that much better than the 3080 priced at £650


I don't think there was any trick no one said or claimed the 3090 was twice as fast.

I don't think any 3090 owner ever cares about the price
 
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