Soldato
Think the tv adverts caused people thinking that they need to cover the length of the bristles with toothpaste.i guess along the same topic, you can add:
how much does everyone paste on their toothbrush.. a massive blob or a pea sized blob?
I heard (also from a dentist ama) that a small pea sized blob is more than sufficient, and so have been doing the same... though i use to cover the whole toothbrush with it when i was young