NVIDIA: Gamers Spend $300 More on Ampere GPUs Than Previous Gen

EastCoastHandle · 24 Mar 2022 at 05:19

On its presentation, NVIDIA clarified that gamers are spending on average $300 extra per desktop Ampere product compared to previous graphics product generations. That fact, the company says, has resulted in an average increase in product ASP (Average Selling Price) to the tune of 13% per year in the last five years.
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While higher graphics card pricing is (clearly) good news for both NVIDIA and its investors, the same cannot be said for the consumers that are buying these graphics cards. After more than a year with a severe drought on the graphics card distribution channel and prices that saw a 300% cost increase over MSRP, it doesn't come as a surprise that gamers are paying more for Ampere (let's call it an Ampere tax) than for previous-generation products. However, it's highly unlikely that the average consumer would consider that as much of a boon as NVIDIA does.

https://www.techpowerup.com/293225/...mpere-gpus-than-previous-generations#comments

Troezar · 24 Mar 2022 at 06:42

Depending on your perspective it could be seen as a huge rise or not that much. If you're a more casual gamer like me it's a big rise in the cost. If you're really into it and it's your main hobby is not so bad, I've had much more expensive hobbies.

Whether the rise is justified is another matter. The arguments usually arise from different perspectives. I think we can all agree cheaper would be better even if it's affordable.

robfosters · 24 Mar 2022 at 06:51

I just find it disappointing that instead of looking at this and thinking “yeah, gamers paid too much this gen, let’s try and reduce the financial burden on them next time”, Nvidia will think “Great, they’re all prepared to spend way more than they should be for our cards, let’s carry on with the exorbitant prices and get mega rich! Yay!”

CuriousTomCat · 24 Mar 2022 at 07:00

People vote with their wallets. I voted by not paying a penny. The majority voted for higher prices and Nvidia listened.

MrRockliffe · 24 Mar 2022 at 07:20

robfosters said:
I just find it disappointing that instead of looking at this and thinking “yeah, gamers paid too much this gen, let’s try and reduce the financial burden on them next time”, Nvidia will think “Great, they’re all prepared to spend way more than they should be for our cards, let’s carry on with the exorbitant prices and get mega rich! Yay!”

A company’s primary goal is to make money though, not be nice

I understand what you’re saying - as a customer, it’s horrible. Collectively, we can have our say, but it means we need to not buy new GPUs

robfosters · 24 Mar 2022 at 07:27

MrRockliffe said:
A company’s primary goal is to make money though, not be nice

I understand what you’re saying - as a customer, it’s horrible. Collectively, we can have our say, but it means we need to not buy new GPUs

It’s compounded by all the “Nvidia is for the gamers” bull they roll out all the time when they’re trying to flog you something. It’s like they’re gaslighting the consumer into thinking that they actually give a **** about them

Troezar · 24 Mar 2022 at 07:57

robfosters said:
It’s compounded by all the “Nvidia is for the gamers” bull they roll out all the time when they’re trying to flog you something. It’s like they’re gaslighting the consumer into thinking that they actually give a **** about them

I think I've the years the shift in prices has also followed the change in demographic. When I was a kid the gamers were all very young, the average age must now be getting close to 30? With that has come a larger pool of disposable income to dip into. I'm quite sure the marketing people look very closely at that data.

Nexus18 · 24 Mar 2022 at 08:28

If only people voted with their wallets.

Any stats to show amds side?

Troezar · 24 Mar 2022 at 08:31

Nexus18 said:
If only people voted with their wallets.

Any stats to show amds side?

Doing my bit on a 5830 Cypress 40nm 1GB card :cry:

Woodsta888 · 24 Mar 2022 at 09:22

Whilst mining caused a shortage for gamers wanting cards and price increases due to that demand.

The full pandemic lockdown for me, had me paying 'slightly' (£100?) over the odds early on to get one. If Nvidia didn't have the almost anomaly price of the 3080 10GB, then it would be much greyer as to the new teirs of pricing and what we can expect next.

The true jump in pricing will be seeing what the 4080 FE gets released at compared to the £650 3080 FE As bang for buck, on release, it was 90% of the performance of the 3090 for less than half the price.

Grim5 · 24 Mar 2022 at 10:38

Nexus18 said:
If only people voted with their wallets.

Any stats to show amds side?

I voted with my wallet, I bought one 3090 instead of 2

CuriousTomCat · 24 Mar 2022 at 11:25

Woodsta888 said:
The full pandemic lockdown for me, had me paying 'slightly' (£100?) over the odds early on to get one. If Nvidia didn't have the almost anomaly price of the 3080 10GB, then it would be much greyer as to the new teirs of pricing and what we can expect next.

The true jump in pricing will be seeing what the 4080 FE gets released at compared to the £650 3080 FE As bang for buck, on release, it was 90% of the performance of the 3090 for less than half the price.

Yes the 3090 very cleverly makes the 3080 look like a bargain. Textbook marketing 101.

The GTX 1080 was £529 from AIB partners. The overpriced FE version was £619 because you always paid a premium for the founders. So £650 for the 3080 is an increase over the GTX 1080.

It's the 2080 that's the "anomaly" at £749.

Troezar · 24 Mar 2022 at 12:46

CuriousTomCat said:
Yes the 3090 very cleverly makes the 3080 look like a bargain. Textbook marketing 101.

The GTX 1080 was £529 from AIB partners. The overpriced FE version was £619 because you always paid a premium for the founders. So £650 for the 3080 is an increase over the GTX 1080.

It's the 2080 that's the "anomaly" at £749.

I'm no fan of Nvidia but their marketing is genius.

tommybhoy · 24 Mar 2022 at 12:58

Troezar said:
I'm no fan of Nvidia but their marketing is genius.

Agreed, using the 3080 FE's msrp pp, it's been on 'general sale' for less than 5 mins or so over 20 something drops = less than 1 month of availabilty to purchase over the lifetime of the card.

Leaving a fragmented mindshare of:

Now I've got one I can sell it for £1500!
If you managed to get one-they are super easy to buy via alert.
If you managed to get one eventually-if you are lucky to get in quick on a drop via alert can be had for £649.
Still can't buy one-unicorn card.

ASMB · 24 Mar 2022 at 13:44

How many of these gamers were actually miners, either full time or part time. Turing was a relatively slow seller. Will Lovelace also be a relatively slow seller as people who traded up the stack because they could pay for it by mining are less likely to be able to do so on series 4000? Lets hope that the introduction of Intel into the market can bring prices back down.

varkanoid · 24 Mar 2022 at 14:01

tommybhoy said:
Agreed, using the 3080 FE's msrp pp, it's been on 'general sale' for less than 5 mins or so over 20 something drops = less than 1 month of availabilty to purchase over the lifetime of the card.

Leaving a fragmented mindshare of:

If you managed to get one-they are super easy to buy via alert.
If you managed to get one eventually-if you are lucky to get in quick on a drop via alert can be had for £649.
Still can't buy one-unicorn card.

you forgot, now I've got one I can sell it for £1500

tommybhoy · 24 Mar 2022 at 14:25

varkanoid said:
you forgot, now I've got one I can sell it for £1500

True, added that one in.

CapitalOne · 24 Mar 2022 at 14:47

If only it was "only" $300 more

HangTime · 24 Mar 2022 at 14:49

I've actually been caught up in the wave myself. Until last year the most expensive GPU I'd bought was £270. I now have a £600 GPU.

CuriousTomCat said:
Yes the 3090 very cleverly makes the 3080 look like a bargain. Textbook marketing 101.

The GTX 1080 was £529 from AIB partners. The overpriced FE version was £619 because you always paid a premium for the founders. So £650 for the 3080 is an increase over the GTX 1080.

It's the 2080 that's the "anomaly" at £749.

I do think the 3080 is pretty good though. Maybe not a "bargain" but I'd say worth the extra compared to a 1080, relative to competition when released.

At the end of the day GPU prices have gone up compared to the glory days of the late 00s. I paid £240 for GTX280 a couple of months after release.

Then again, if you allow for inflation, stuff like the GF2 Ultra was pretty expensive too.

Purgatory · 24 Mar 2022 at 15:06

CapitalOne said:
If only it was "only" $300 more

Exactly what I was thinking.. In my case they are missing a zero at the end.. :rolleyes:

This is only phase two of the gpu price scam.. It started to get really stupid with 20 series. 40 series is going to be another wake up call with price and power usage.