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I'm sure I posted about that here before (possibly in one of financial results threads) but AMD let it slip what % of their total sales Sony are. And we were sort of able to guesstimate what sort of margins that entailed. It was a lot more than a few dollars per console SOC. Not the kind of margins a Zen3 chip can command (TSMC die cost ~$20, retail price up to $300), but still healthy.
Retail that may be true but you can be sure Sony and Microsoft aren’t paying $100+ to AMD per console built. Not sure if it’s the case now but consoles are usually sold at a loss, in some cases in the past a significant one. They’d be pushing AMD hard for their best price.
Not today but for future generation i see that changing, they had to bite the bullet at some point and it's better to iron out the teething problem now rather than 2-3 generations from now. The whole GPU chiplet thing is currently where Zen 1 was when it first launched, it's got its oddities, bugs, and inefficiencies but i suspect it's only going to improve as time goes by.
It’s great that AMD are trying something new but as a consumer where is the benefit right now? They use more power, their 7900 series only matches Nvidia’s 700/800 series which are really 600/700 cards rebranded and they still want £800-1000.
It depends how well the architecture scales as a 57billion transistor 7900XTX only sits around a 46 billion transistor 4080 in performance also don’t forget the 4090 is using a cut down 102 die and if Nvidia decides to release a 90ti/titan then that would probably be another 15-20% faster than a 4090.
Erm, there isn't one as pointed out by me when i said "Not today". I would guess the reason early Zen was cheaper is because they had to sell the idea to not only customers but motherboard makers, that and if Zen had not been a success it would've ended AMD as a company.
With all respect, you seem to have put a lot of eggs in next gens basket? Surely shaky ground considering manufacturers contempt for consumers? Although I suspect the 3080 might even get you through through another gen after this one in terms of pure graphical grunt which is frankly amazing value and I’m surprised Nvidia gave it away so cheaply lol
£650 isn't cheap for a GPU when you consider that's what most of the top cards cost over the last 10 years. Nvidia and AMD want you to think its cheap but really its the normal pricing.
Fair. We have all become accustomed to £650 as a bargain price for 2nd from top tier cards.
Ah but there in lies the trap, the smoke & mirrors gotcha... Products like the 2080Ti and 4090 aren't halo cards they were the upgrade for their generation. Halo cards gave you small increases, features or benefits (to gamers) for a very high price they are not the same thing. Look at the die being used there is a reason why the 3080 performed well for its generation, its all segmentation designed to leverage the highest prices its not like its the same die with minor benefits with a huge price that's the difference that is the halo product that you can rightly ignore.
