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Just what is NVIDIA up to?

That there is what i just don't get with Nvidia, you'd assume they want RT and DLSS to be the next big thing, for loads of people to have the hardware capable of using it so developers invest the time and money into putting that in their games.

But no, it seems Nvidia don't want to sell the hardware at as close to cost as possible to drive the adoption of those technologies, they're happy with trying to squeeze as much profit out of the hardware today even if that means RT & DLSS shamble along like something out of the living dead.

These things are added value, what they are doing is selling an RT and DLSS eco system, the hardware is less important.
 
These things are added value, what they are doing is selling an RT and DLSS eco system, the hardware is less important.
Added value or not if you want people to use your tech you sell it as cheap as possible and make back your money in other ways or later down the road, consoles learnt that decades ago.
 
Added value or not if you want people to use your tech you sell it as cheap as possible and make back your money in other ways or later down the road, consoles learnt that decades ago.

Lol..... NO!!!!! :D DLSS is everything, Nvidia are now DLSS, pay your DLSS tax, the more you buy the more you DLSS, WOOOSH....... i am the sound effect.
 
:cry: Perks of being the No: 1 partner at TSMC, AMD are No: 2, then its Qualcomm at No: 3.
You'd almost thing that playing TSMC for fools with the threat to move more stuff to Samsung misfired.

Guess the genius-level CEO JHH isn't always that clever unless he was playing 5D chess?
 
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Manage to get a deal on 4070 and help of decent pound results in £529 for a RTX 4070, slim margin wise so don't expect us to hold the price for too long:


 
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Or products they have are just not good enough. And drivers need a lot more work.
You're both right and wrong, it's been *ages since i looked into it but last time i looked AMD does more on the GPU itself so are technically 'better' and Nvidia offload more of the work of the GPU into software so technically have 'better' software. There's arguments for and against doing more of the work on the GPU vs doing more of it before it gets to the GPU, ultimately it's all 'software' whether it's running at the driver or at the hardware level.

*maybe more than a decade ago so could be outdated by now but IIRC AMD used to have scheduler work queues at the hardware level whereas Nvidia scheduled work before it was sent to the GPU so had to come up with some niffy workarounds to reorganise those queues because when VR became popular again certain jobs (like an update after head movement) had to take priority to reduce VR nausea.
 
Nvidia offload more of the work of the GPU into software so technically have 'better' software.
Im not so sure that nvidia are offloading ray tracing to software. Its done in hardware. Nvidia have superior hardware hence why performance is better as well as better efficiency.
Unless my understanding of efficiency is wrong and amd using more power and giving less performance means its more efficient?

Please elaborate
 
Please elaborate
I think Murphy is referring to the scheduler - AMD GPUs have a hardware scheduler, Nvidia implements it through their drivers/software - it's supposedly why Nvidia's drivers require more CPU resources than AMD's do.

 
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Well looks like nvidias performance crown wont ever be toppled:

2 grand high end incoming
 
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