I was after a Nitro, so was already expecting to pay £700. Spent an hour trying to order after being on the OcUK site logged in and prepared since this morning. Can't have been far off being one of the first to have the Nitro+ in my basket, after adding it just as it went to preorder available, but since then ended up putting order through after an hour between cart and checkout/address at a rival for £730.
The extra £30 is worth it if I end up actually getting the card; albeit I'd still rather deal with OCUK for support/warranty, so if the website starts working again shortly I'll shift my order.
Does make it that bit closer to 5070TI pricing, but with the info they're not going to get any more common this year, and they're regularly priced between 800-1000, I've made my piece, especially as the Nitro is one of the better cards.
Funnily enough the card payment system at the rival had already given up the ghost, but Paypal worked, and have order confirmation in hand already.