In terms of aesthetics, I like the look of quite a number of them, especially the Red Devil. However, there's no way in hell (no pun intended) that I'd spend £600 on the non-XT version.I want to go for the basic 9070, mainly because I don't need 4k and it looks like it'll only draw 350 watts max, but I dont know which model to go for lol.
In fact, the only ones I wouldn't consider buying for my personal taste, would be the white or silver coloured cards. They've never appealed to me.
I would just go for a make with decent warranty (at the very least 2 years, preferably 3).