*** The AMD RDNA 4 Rumour Mill ***

[GoogalyMoogaly]

So did AMD set an MSRP AFTER they knew retailers had bought stock at a higher price and couldn't hit the MSRP then discounted a few cards via rebates in order to have a small number of cards hit the MSRP?

 

[Mensy]

So did AMD set an MSRP AFTER they knew retailers had bought stock at a higher price and couldn't hit the MSRP then discounted a few cards via rebates in order to have a small number of cards hit the MSRP?

That's the rumour and once those rebates are gone the price goes back up

 

[Emlyn_Dewar]

I'm glad I decided against it. Just sounds like frustration for people trying to buy, and more lies from the companies.
Older games, and lower detail levels save the day again!
Maybe in 5 years the gaming part of the market won't be in the toilet.

 

[humbug]

So did AMD set an MSRP AFTER they knew retailers had bought stock at a higher price and couldn't hit the MSRP then discounted a few cards via rebates in order to have a small number of cards hit the MSRP?

I think they rebated the cards bough at the higher MSRP.

 

[Joxeon]

Manufactures Suggested Retail Price. The manufacturer, in this case AMD can only suggest a retail price, they cannot enforce it, i think AMD have been doing all they can to encourage that price.

£570 and then £630 is not AMD doing this, AMD are not on the phone to Gibbo telling him minute to minute what to price these cards at, that is OCUK doing this and AMD do not get a penny of this £60 inflated price, once again i want to emphasize they cannot enforce the £570 price.

This man is an idiot, with a grudge.

The real MSRP is $600 and $650, AMD are doing a limited run at $550 and $600 to get good reviews. Bait and switch.

I wonder who else does that? That’s right Nvidia.

 

[RavenXXX2]

The real MSRP is $600 and $650, AMD are doing a limited run at $550 and $600 to get good reviews. Bait and switch.

I wonder who else does that? That’s right Nvidia.

nvidia do offer the FE at msrp bar the 5070 ti, amd has no reference 9070.

 

[humbug]

The real MSRP is $600 and $650, AMD are doing a limited run at $550 and $600 to get good reviews. Bait and switch.

I wonder who else does that? That’s right Nvidia.

Are they? how do you know that's the plan?

 

[muzzydark]

I think they rebated the cards bough at the higher MSRP.

Then why lower MSRP cards priced higher now?

AMD said themselves they didn't need MBA card as confident for their MSRP would apply on AIB's now is up for some reason.

They seem to follow same RDNA2 tactics. Letting retailers sell limited amount of MSRP models than back what it supposed to be.

 

[humbug]

I'm not going to explain it for a third time so it can be deliberately ignored again...

 

[Joxeon]

I'm not going to explain it for a third time so it can be deliberately ignored again...

You don’t need to explain, we know how the GPU market works by now.

 

[ICDP]

Gibbo already clarified they are being offered limited rebates to provide cards at the AMD advertised MSRP because the intended street price was higher. Yes MSRP has the word “Suggested”… it also has the word “Manufacturers” and that means AMD suggested it was $550 and $600 to get better initial reviews.

Kudos to AMD for taking a leaf out of Nvidia’s play book. It helped them get better launch day reviews. It has been at long time since AMD had “mainstream” GPUs that were not just competitive with Nvidia, but launched at roughly the same time AND were well reviewed.

 

[peahead]

Just got in from work, well it seems it didn't go well

 

[Bidley]

Gibbo already clarified they are being offered limited rebates to provide cards at the AMD advertised MSRP because the intended street price was higher. Yes MSRP has the word “Suggested”… it also has the word “Manufacturers” and that means AMD suggested it was $550 and $600 to get better initial reviews.

Kudos to AMD for taking a leaf out of Nvidia’s play book. It helped them get better launch day reviews. It has been at long time since AMD had “mainstream” GPUs that were not just competitive with Nvidia, but launched at roughly the same time AND were well reviewed.

Quite.

The price going from £569 to £629 isn't quite the same as nothing at £729 then nearly £900 either. I don't need quite as much lube for that.

 

[humbug]

Gibbo already clarified they are being offered limited rebates to provide cards at the AMD advertised MSRP because the intended street price was higher. Yes MSRP has the word “Suggested”… it also has the word “Manufacturers” and that means AMD suggested it was $550 and $600 to get better initial reviews.

Kudos to AMD for taking a leaf out of Nvidia’s play book. It helped them get better launch day reviews. It has been at long time since AMD had “mainstream” GPUs that were not just competitive with Nvidia, but launched at roughly the same time AND were well reviewed.

Gibbo already clarified they are being offered limited rebates to provide cards at the AMD advertised MSRP because the intended street price was higher. Yes MSRP has the word “Suggested”…

there you go...

it also has the word “Manufacturers” and that means AMD suggested it was $550 and $600 to get better initial reviews.

Kudos to AMD for taking a leaf out of Nvidia’s play book. It helped them get better launch day reviews. It has been at long time since AMD had “mainstream” GPUs that were not just competitive with Nvidia, but launched at roughly the same time AND were well reviewed.

How did you get that the first line to this?

 

[Martini1991]

AMD and Nvidia are basically the same company at this point in terms of practice.
Don't know why anyone defends any company, it's laughable.

They're both after their pound of flesh with fake prices.

 

[Martini1991]

The only way to explain this is that the MSRP, which is set by AMD is a lie.
No, they i think originally were meant to be $650, a lot of retailers bought stock months ago, including OCUK; i have no doubt at that $650 MSRP, that's what the rebates are for and its why they are; to quote Gibbo "limited" its only to cover those GPU's bought by retailers at the original $650 MSRP, new batches would be, i think bought at the new $600 MSRP, so no need for rebates on those.

The rebate doesn't cover the entirety of the stock, Gibbo has stated this multiple times.

The cards that were £569 today will be £629 and live tomorrow

And with the pricing of the 9070 being so close to the 9070XT, it'll look a mess in the next few days from a pricing POV IMO.

Today already we will have had people spending more on 9070's than 9070XT's.

We've had people thinking they're buying a 9070XT but they've bought a 9070 lol.

And you've got some SKU's at £700 for the 9070 and £800 for the 9070XT.

Sure, AMD have probably sold a good few thousand GPU's today in the UK alone. But the market is made up of a decade worth of purchases, not a single day.

As an aside, because of the 9070/9070XT and varying performance, there's still a weird place for the on sale 7900XT's at £629 lol.

 

[Joxeon]

AMD and Nvidia are basically the same company at this point in terms of practice.
Don't know why anyone defends any company, it's laughable.

They're both after their pound of flesh with fake prices.

Last gen Nvidia had the 4070 at $600 and AMD had the 7800XT at $500 both of which was around 3080 performance.

This gen Nvidia has the $750 5070ti and AMD has the $650 after limited rebate ends 9070XT, both are around 4080 performance.

Both have increased prices by $150.

“Another disadvantage of duopolies is that the two players may collude and increase prices for the consumer”

 

[humbug]

Its supply and demand, if demand out strips supply the price goes up, when supply outstrips demand the price goes down.

We have already established AMD authorised a rebate on the cards with the original $650 MSRP, the price of the GPU switched between £570 and £630 serval times in just a few hours, this is not AMD on the phone dictating prices, this is OCUK reacting to supply and demand.

AMD sell the product to a retailer with a suggested retail price, the price the retailer pays is lower than that of the retail price to allow for profit, if the retailer then sells it above that suggested price AMD then don't get more money, they have already been paid.

What's more i find it really weird that Steve Walton (Hardware Unboxed) used the argument that the RTX 5000 series was above MSRP because of low stock and that they would come down to retail price as soon as there was more stock available (Supply and Demand) he used that argument to suggest AMD would have to drop the price of their cards as soon as that happened, and yet today in his tweet he entirely blames AMD for the above MSRP pricing.

He is logical and in opposition asinine with the same reasoning just so long as it suits him.

 

[ICDP]

Really, are you truly not able to grasp how this has played out as far as pricing goes?

AMD are subsidising a limited run of cards at their “MSRP”. It’s fine, it really is because even then it is still better than the prices and stock levels Nvidia have been pushing.

But please stope deluding yourself that the 9070 and XT “MSRP” is real. Gibbo has already clarified the “rebates” are limited.

 

[humbug]

Really, are you truly not able to grasp how this has played out as far as pricing goes?

AMD are subsidising a limited run of cards at their “MSRP”. It’s fine, it really is because even then it is still better than the prices and stock levels Nvidia have been pushing.

But please stope deluding yourself that the 9070 and XT “MSRP” is real. Gibbo has already clarified the “rebates” are limited.

This is an opinion, it is not fact, it is an opinion that has no basis, its emotional rhetoric.

Just as my musings are also opinions, but at least i have some data to base my opinions on.

https://twitter.com/x/status/1897668346298220588