retailers need to make 28-40% margin over the whole buisiness to make a profit some like the steel legend card they sold at 8% is nearly pointless pick/pack/invoice/transaction fees will all eat into thatSorry for being dumb but like i said I'm not good with numbers. So would you subtract the 8% from the dollar MSRP price or just not take account of retailers margins in the calculation?
so the steel legend is costing something like the below my maths are slightly out so will be a few quid more
£480 before vat they then put on 8% margin so ( the earlier cards had a £50 rebate on them so a false £430 cost )
£527 £47 profit
vat is then added
£632.40
in an Ideal world you need to be selling that at 15% min so £564 but Oc might have a volume rebate with asrock but this will be something agreed at a boardroom level and never effect sales price well unless your in a job like mine with fluid customer pricing
joe blogs might pay £50 for something
Tim who you like and want to grow buisiness with might only pay £28 for the same product
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