The 9070 XT seems to be trading blows with the $999 7900 XTX that went before in some respects, and the $899 7900 XT - which seems to be some way from "horrible" performance / price, and represents quite an improvement in price / performance - and that's before inflation in the intervening period is taken into account.
Except the 7900xtx was available for under £800 most of the way through 2024. In fact quite often for ~ £750.
Same with the 4070ti super which is only 10% behind in raster and slightly faster in RT (compared to the 9070xt). that was available for £730 as far back as April 2024.
What they were going for on launch is irrelevant.
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