Thanks Gibbo. I wasn't implying you were doing anything wrong by not selling at MSRP. As you say, you have running costs, etc. And demand is high!Our cost don't permit MSRP, AMD have to fund that so even if I had 100,000 units on stock right now, yes I could tweak the price a little but we would still be a million miles away from MSRP.
Also the cheaper models like the Pulse, even when 300-500 units do drop, they never last more than a day.
If AMD did fund MSRP again, to keep stock on shelf for say a week I'd estimate at requiring needing 5000 units minimum which I know is totally impossible to supply that volume right now and will probably remain impossible to supply such volumes for another month or two at least.
I'd love nothing more to get support/funding to hit MSRP again, but I'd also want like 5000-10,000 units to do it as well, it is pointless to do it for 500 units and the stock is sold out within an hour, it is my job to keep stock on shelfs and always available, we are miles away from that.
Whereas NVIDIA has achieved that now with 5070, I am under MSRP, thousands in stock and selling very well, it kills the scalping market and consumers can buy at leisure.
-
Competitor rules
Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.
OcUK GUIDE TO ORDERING YOUR AMD 9070 GRAPHICS CARD TODAY AT 14:00
- Thread starter Gibbo
- Start date
Understood but if retailers could still sell at higher and earn more profit due to the demand, we would still potentially be in the same boat regardless. Know what I mean?
Yep! I've been holding off as the price for the 9070xt (mid range GPU) is just too much for me. Others have purchased which is great for them. Looks like a stonking card.
Associate
- Joined
- 8 Apr 2025
- Posts
- 46
- Location
- Green Hill Zone
At £600 the 9070 xt is a good buy, imo. £700+ ... No thanks!Yep! I've been holding off as the price for the 9070xt (mid range GPU) is just too much for me. Others have purchased which is great for them. Looks like a stonking card.
Associate
- Joined
- 6 Apr 2025
- Posts
- 11
- Location
- London
Exactly this, I wanted to buy Sapph Pure (because white) but I'm worried that the £80 won't be all the extra mark up when it comes back to stock. (even £80 is bit of a push)
Without a doubt. But for vanity reasons people are purchasing 9070xt at £750+.
Caporegime
- Joined
- 18 Sep 2009
- Posts
- 30,473
- Location
- Dormanstown.
I feel everyone is so fed up with Nvidia they are taking a slightly less good product because at least AMD improved something this gen. We need AMD to have a Ryzen moment make market gains even if Nvidia are still better. I brought the 9070xt because it was 150 less than a 9070ti I had on pre order. This is because the pc it was for was a 5700x3d so why pay more then I will be CPU limited.
Last edited:
Associate
- Joined
- 8 Apr 2025
- Posts
- 46
- Location
- Green Hill Zone
Unfortunately for me they lost any good will by having a totally fake MSRP that AIBs and retailers just can't hit.
At least the Nvidia cards are starting to hit MSRP. Who knows if the AMD cards will ever hit MSRP. There is absolutely no guarantee.
And remember, Nvidia's 5070 has same performance as a 4090, while the 5060 Ti is 50 times the performance of a 1060.
Last edited:
I was under the impression you were a regular in here.
So you'd know that Nvidia, the 90% market share company, couldn't be bothered printing cards for gamers this year, leaving the supply of high end graphics cards to AMD who were expecting to have to fight a price war just to keep their 10% which is why they stalled, cancelled their announcement, did it much later and priced their cards lower just before the final announcement and launch.
AMD is not getting the attention they expected. Nvidia phoning it in means customers are artificially inflating the price of what seems to be the best high end offering by wiping it out of stock over and over. Retailers continue to buy at higher prices because it's selling out. It continues to be sold on at higher prices because it's selling out... etc
The 5070 is dropping in price after being called a trash deal since launch and left on the shelf.
Customers have to stop wanting 9070 XT cards for the price to go down. Anyone trying to talk down the price while it's clearly still selling out is out of touch.
Last edited:
If you are purely using it for gaming, I'd say you made a wise choice based on this recent comparison with the latest drivers.
Those 1% lows on the 5070 Ti are not great and over the 18 games in the review the 9070 XT actually averages higher than the 5070 Ti.
So you're saying it's OCUK ripping everyone off? according to Gibbo he can't buy the cards cheap enough to sell them any cheaper? so is he lying to us then?
What would you buy in the £400 - £700 ?
Nothing on that list, why is the 9070 XT £650 to £700 when the MSRP for those cards start at $600? Currently at $1.33 to £1 that's £452 + 20% VAT = £543. MSRP is not achievable, not remotely close.
forums.overclockers.co.uk
Also according to another poster a week or so ago AMD's board partners aren't even making much money at current prices, so if he was correct too then given that the cards are largely the same spec as 7800XT it points to AMD overcharging for chips.
The market conditions are created by all these poor trickle out almost paper launches encouraging scalpers. 10,000 units in 1.5mths, mindblowing for such a supposedly hugely popular product and what percentage of that is scalpers chucking them straight on auction sites looking to make a profit though?
Maybe Gibbo can provide some evidence of what he is having to pay so we can narrow this down and shed some light on why customers are always getting shafted on new product launches these days.
Last edited:
So you're saying it's OCUK ripping everyone off? according to Gibbo he can't buy the cards cheap enough to sell them any cheaper? so is he lying to us then?
What would you buy in the £400 - £700 ?
Nothing on that list, why is the 9070 XT £650 to £700 when the MSRP for those cards start at $600? Currently at $1.33 to £1 that's £452 + 20% VAT = £543. MSRP is not achievable, not remotely close.
Also according to another poster a week or so ago AMD's board partners aren't even making much money at current prices, so if he was correct too then given that the cards are largely the same spec as 7800XT it points to AMD overcharging for chips.
The market conditions are created by all these poor trickle out almost paper launches encouraging scalpers. 10,000 units in 1.5mths, mindblowing for such a supposedly hugely popular product and what percentage of that is scalpers chucking them straight on auction sites looking to make a profit though?
Maybe Gibbo can provide some evidence of what he is having to pay so we can narrow this down and shed some light on why customers are always getting shafted on new product launches these days.
I won't share sensitive data.
If MSRP was possible then there would be places with MSRP product available on a regular weekly basis, kind of like FE card drops.
Simple fact is since launch MSRP 9070 XT have not been available.
If we sold a 9070 XT at MSRP today we would make horrific losses, simple as that, which is why you don't see it available anywhere since launch.
If our landed cost permitted it, we would do it, simple as that.
Two things need to happen to enable MSRP:
1. Volume needs to dramatically improve to make it worthwhile.
2. AMD needs to rebate the AIC or Reseller as current cost from AIC don't permit MSRP at a profit for reseller / AIC.
3. Ideally AMD should have an FE style SKU / AKA Reference base card, as doing rebated promotions is very messy, if we all of a sudden drop cost by $50-100 on a SKU, it is not a good customer experience for those who paid more a day prior or miss out. By having a dedicated MSRP SKU (they currently dont) they could then do as NVIDIA does with FE card and drip feed a few to market every week / month. At least then they do have an MSRP SKU sporadically available time to time, but ALAS there is no MSRP SKU.
I've gone to both AMD / AIC's requesting a dedicated MSRP SKU to make things cleaner and easier to manage, logistic wise it could just be a current SKU changed slightly, RGB removed, smaller box etc. Then they could divert a percentage of their supply to said SKU to make MSRP available on a regular basis even if in small quantities, it works for NVIDIA with FE cards well, AMD should adopt same strategy.
I push and suggest ideas, but I think the biggest issue right now is back to topic no.1 they need to seriously ramp volume, it is then all AIC's and all resellers might push harder for this, if I am just one voice at present and every flies of the shelf they should not rock a smooth sailing ship.
If I was to take a guess, finger in the air stab I would say MSRP enabled 9070 XT's will return in second half of this year, so July onwards.
Caporegime
- Joined
- 18 Sep 2009
- Posts
- 30,473
- Location
- Dormanstown.
Why is the MSRP so high in the first place though? 9070XT is roughly the same parts as a 7800XT the only significant difference is the chip.
Retailers can't buy in enough volume according to Gibbo, whose fault is that? these rubbish launches where products trickle out have become a regular occurence now, never used to be the case. Who is profiting from £500 cards being sold at £800? follow the money as they say.
Last edited: