I actually use the Humminguru Nova machine, which isn't £400 but about £800 by the way.
There are a number of things that any potential owner should be aware of though, when you first buy the machine, make shure you order spare water filters and spare air filters at the same time.
It's also a good idea to order a spare water tank, just in case you decide to use Ethenol or PVA as cleaner.
One thing to be aware of is that the Humminguru does not have a rinse cycle. Does this matter you may ask, yes it does. It's well known that records benefit greatly from a rinse in distilled water after any cleaning cycle (manual or Ultrasonic). They also sound better after a rinse cycle as well, they can still go back in the Humminguru to be dried.
In my case i simply use a Disco Antistat filled with distilled water to rinse off after Ultrasonic cleaning.
I will say though that i have about 2500 LP's, so the cost of this type of cleaning is worth it to me. Unless you have quite an LP collection, you may well find a Disco Antistat more cost effective than even the cheapest Ultrasonic route.