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*** The AMD RDNA 4 Rumour Mill ***

Finally called out (whilst I appreciate HUB wanted to wait for things to settle). A truly fake MSRP. Scalping has nothing to do with it. The "MSRP" cards are in stock, just not at MSRP, and therefore not selling out.

Explains all the early rumours of how AMD completely misjudged the 9070 XT price and we heard about the really high prices pre-launch.

At this rate AMD will gain no traction in the market. They will be decimated in the May market share numbers.


You're several hours late, raven was already on the whinge with that video in the ordering 9070 thread.
 
You guys should have bought the 9070xt on launch instead of waiting
i have to be honest
as someone who paid near on 700 for one a couple of weeks after launch im glad I did.
i mean sure i might have saved 10/20 quid by waiting until now but ive been enjoying my card for weeks possibly even months by now i think im happy with my choice
 
You guys should have bought the 9070xt on launch instead of waiting
I upgraded to AM5 platform last week for less than the price of a 9070XT..

7800X3D - X670E - Corsair 6000MHz CL30 Ram..

Why a GPU costs so much is beyond me.. my 3060Ti lives on.

A gaming platform upgrade for the price of a ******* mid-range graphics card!

AMD and Nvidia can do one until the prices become more sane, getting sick of it all tbh.
 
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I upgraded to AM5 platform last week for less than the price of a 9070XT..

7800X3D - X670E - Corsair 6000MHz CL30 Ram..

Why a GPU costs so much is beyond me.. my 3060Ti lives on.

A gaming platform upgrade for the price of a ******* mid-range graphics card!

AMD and Nvidia can do one until the prices become more sane, getting sick of it all tbh.

2nd hand?
 
Didn't know x670e was still manufactured
Maybe old stock as it came with a December 2024 BIOS on it that I had to update, running peachy at the moment.

Just seems like the GPU scalpers are the retailers now and I'm not funding that show. I'll see how much cash I get from selling my old AM4 stuff but theres no way it covers a new GPU, may have to run the 7800X3D iGPU for a little while and sell the 3060Ti lol

Edit, oh I still have an old Sapphire HD 7950 (3GB VRAM :cry: ) in its box somewhere, maybe that'll still work :D
 
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Finally called out (whilst I appreciate HUB wanted to wait for things to settle). A truly fake MSRP. Scalping has nothing to do with it. The "MSRP" cards are in stock, just not at MSRP, and therefore not selling out.

Explains all the early rumours of how AMD completely misjudged the 9070 XT price and we heard about the really high prices pre-launch.

At this rate AMD will gain no traction in the market. They will be decimated in the May market share numbers.


AMD's cards are too expensive, that MSRP was fake, IMO, for example this is an MSRP level card, https://www.overclockers.co.uk/sapp...6-pci-express-graphics-car-gra-spr-03983.html

At todays exchange rate, and that exchange rate has been at this level for a few weeks now that card (At AMD's advertised MSRP) is £451.15 + 20% VAT = £541.38, its listed at £659.99 and has been listed at that price since shortly after the initial stock ran out, it is nearly £120 over priced, 22% over priced.

Ok, having said all of that i cannot take HUB seriously, i don't need them to tell me they are overpriced, i can see that, the reason i cannot take them seriously is because they have said time and time again that AMD should be 30 to 40% cheaper than Nvidia, this is an impossible demand to set for them, they are not so stupid to not understand this, they are setting standards for AMD to meet they know are not possible and with that AMD can never do right, HUB are not serious and if they can't be serious why should i take them seriously? And AMD certainly aren't going to take them seriously so they are really not being helpful at all. They just complain for clicks and if they had reasonable demands they might not have anything to complain about and with that no clickbait, they are only interested in their own revenue, they don't give a **** about you any more than AMD do. They just want you to watch their garbage content.
 
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AMD should set the price = (cost + margin), it should not matter what others charge.
NVidia - 50 is the same as saying, if NV rip customers off, so will we but 50 less.
 
The MSRP was always going to be dodgy when we learned that AMD (incredibly conveniently) had no MBA card for this round. That would have been the MSRP card but they probably knew it would be tough to hit that price target, so quietly canned it and left it to the aib's to try and cover that price point with limited kickbacks.

Any future interviews with Lisa Su or one of the heads of the Radeon division i'd like to see this point brought up and the point pressed that this whole MSRP situation was incredibly sly to say the least. When's the last time a flagship Radeon didn't have an MBA card or reference card? Sometimes that the case for the lower end cards but not the top tier for a generation.
 
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the problem here is that how can AMD enforce MSRP? its legally not possible from my understanding. The resellers don't like rebate programs and the only solution by AMD is to sell the equivalent of founders cards and AMD must have known this, given current market conditions. The bottom line is AMD like Nvidia and the resellers all wanted to take advantage of current market conditions of "almost any price goes". Vote with your wallet that's the only option you have and its the best option.
 
the problem here is that how can AMD enforce MSRP? its legally not possible from my understanding. The resellers don't like rebate programs and the only solution by AMD is to sell the equivalent of founders cards and AMD must have known this, given current market conditions. The bottom line is AMD like Nvidia and the resellers all wanted to take advantage of current market conditions of "almost any price goes". Vote with your wallet that's the only option you have and its the best option.
All AMD could be is threaten to cut or stop supplying them with dies, but that could go horribly wrong.
 
All AMD could be is threaten to cut or stop supplying them with dies, but that could go horribly wrong.

Or they could just raise the prices of dies and enjoy all of the extra profit themselves while board makers are still making peanuts... we don't actually know who is to blame for the sky high prices yet do we? why is a rebate even needed in the first place for a 7800XT tier card to meet an MSRP of £570?
 
the problem here is that how can AMD enforce MSRP? its legally not possible from my understanding. The resellers don't like rebate programs and the only solution by AMD is to sell the equivalent of founders cards and AMD must have known this, given current market conditions. The bottom line is AMD like Nvidia and the resellers all wanted to take advantage of current market conditions of "almost any price goes". Vote with your wallet that's the only option you have and its the best option.


How does Apple force retailers to stick to MSRP?
 
the problem here is that how can AMD enforce MSRP? its legally not possible from my understanding. The resellers don't like rebate programs and the only solution by AMD is to sell the equivalent of founders cards and AMD must have known this, given current market conditions. The bottom line is AMD like Nvidia and the resellers all wanted to take advantage of current market conditions of "almost any price goes". Vote with your wallet that's the only option you have and its the best option.
The only clue I've seen was Gibbo saying that Asrock wouldn't allow more than 20 - or whatever it was - Steel Legend 9070xts to be sold at MSRP at launch. So it sounds like the rebate system goes from AMD to the AIB. Then you factor in the distributor costs between those as well. If I had to theorise, it would be that AMD could rebate the AIBs, but if the AIBs/distro/retailer can make more by simply selling it for more than AMD will rebate, then they'll just do that. But I dunno.

How does Apple force retailers to stick to MSRP?
Probably helps that they don't have MSI or Gigabyte or whoever to develop and make products for their silicon.
 
Ok, having said all of that i cannot take HUB seriously, i don't need them to tell me they are overpriced, i can see that, the reason i cannot take them seriously is because they have said time and time again that AMD should be 30 to 40% cheaper than Nvidia, this is an impossible demand to set for them, they are not so stupid to not understand this, they are setting standards for AMD to meet they know are not possible and with that AMD can never do right, HUB are not serious and if they can't be serious why should i take them seriously? And AMD certainly aren't going to take them seriously so they are really not being helpful at all. They just complain for clicks and if they had reasonable demands they might not have anything to complain about and with that no clickbait, they are only interested in their own revenue, they don't give a **** about you any more than AMD do. They just want you to watch their garbage content.
HUB said for the 7000 series reviews, it needs to be 15% cheaper than Nvidia. It wasn't enough, because they didn't sell, and HUB found out from retailers that 7000 series cards only started to sell when they were at least 30% cheaper. They predicted for the 9000 series that they need to be 10-15% cheaper to be a big success. And they're pointing out that this isn't the case.

I agree that video was a bit pointless, but they needed to do it because they (and everyone else) made a big stink about Nvidia selling above MSRP. I didn't like that they omitted from the video any mention of why the 50 series is now coming in at MSRP. Because it ain't because Nvidia want to do gamers a favour.
 
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