Finally called out (whilst I appreciate HUB wanted to wait for things to settle). A truly fake MSRP. Scalping has nothing to do with it. The "MSRP" cards are in stock, just not at MSRP, and therefore not selling out.
Explains all the early rumours of how AMD completely misjudged the 9070 XT price and we heard about the really high prices pre-launch.
At this rate AMD will gain no traction in the market. They will be decimated in the May market share numbers.
You're several hours late, raven was already on the whinge with that video in the ordering 9070 thread.