With the 3 pin (molex?) connectors, they are black. I unplugged them and they stopped spinning so must be the cable.
On the left image, notice Smart Fan Control option, after some mouse/keyboard kung-fu I got it to toggle on and I can now edit the PUMP fan graph, which I did, and now the fans are on about 900RPM at idle *according to the BIOS* BUT THE DAMN HOOVER SOUND REMAINS



jesus, why didn't I buy my PC guts at overclockers, never had a problem upgrading PC's from here, I bought my 5090 from here so I am customer and not a forum free loader