Soldato
- Joined
- 14 Jul 2005
- Posts
- 9,389
- Location
- Birmingham
The very cynical among us might presume that the idea is to reduce consumption while ensuring the sector remains financially viable. In other words, we want you to use less but pay more – rest assured, we'll try to make this less noticeable through seasonal pricing and thresholds.
It's for misguided environmental policies. Growth means that demand for water is increasing so rather than build more reservoirs or take more water from the environment, some parties think it's better to make people cut their usage.
This responsibility gets put onto water companies, who actually don't have much influence over what people do, and companies get lumbered with these unrealistic targets and penalties if they are not met. Hence why these tariffs trails are going on.
These reductions in usage aren't really reducing companies operating costs because it's offset by growth, and new assets and maintenance are still needed, so it's not a revenue/finance thing at all. In fact it's costing money to install all the meters and run these trials. To some degree it could ultimately slow down the need for new assets a little, which ultimately means customer bills don't rise as much in the long term. But as water is seen as a universal service that falls from the sky, some people get uppity when they can't have unlimited use of it hence the backlash.
By the way it's the EA that has been imposing licence cuts on companies abstraction sites, piling pressure on available water resources. That doesn't get mentioned.