I mean the 9070XT should be almost £100 cheaper if it were MSRP, but even with the hiked prices... exactly

But they didn't report on the RT performance and we know AMD has the hardware in these GPUs, quite a bit more of the chip dedicated to it now. Just potentially behind on the software side for this tech considering how variably well the 9070XT performs in RT games.
I guess it's good for those of us on 1440p monitors, though sometimes I like to run games at 4k VSR for that nice AA-like effect.