So do you think that if the social housing you advocate will be in 'a postcode they like', or do you think the whole 'I can't afford to buy' argument should include the phrase 'where I want'?
I left home at 16, I had a one room bedsit. Shared bathroom etc., but it was all I could afford , and it got me away from a very dysfunctional home.
I bought a house 40 years ago when I was 21 using an endowment policy. I was freelance at the time, but it was still a struggle to pay the mortgage and policy premium. Then 4 years down the line Gordo Brown introduced IR35 and killed the creative freelance industry. I lost the house (wouldn't happen, now the rules have been tightened up). I rented for the next 15 odd years, which allowed me to go where the work was (including Belgium and Germany).
I now have a lovely home, but it's been a struggle to get here.
I think another issue here is that certain generation have been lead to believe that everything will fall into their laps without having to struggle to get what they want.
My step daughter rented 'close to work' near to London, in a flat worth over £1.5M on the open market, as this fitted in with want she wanted at the time. When it came to buy they bought a massively inflated price house in Croydon. Then they had children and Croydon became far less attractive and other things come into play.
Oh, and 'moving up north' is exactly what any non-C level person on £1M+ p/a should do. There's plenty of work, housing is affordable, we even have Overclockers here.
So why do you think that's 'unreasonable'?