They are everywhere. To be honest I don't know much about them other than they are one of Chery's brands. My experience of Chery begins and ends with a Saudi Uber which wins the award for the most warning lights illuminated on the dashboard with the car still moving under it's own steamSeeing a huge number of these Jaecoo SUV's on the roads now, everyone cruising around like they’re Posh Spice(discount Range Rover). Had a look at the spec/price and suddenly it makes sense, hard to argue.
I seen one in the JLR dealership and for a brief moment just thought it was a quirky Velar.

There is a JLR tie in with Chery of some sorts. Johnnycoupe will be the person who knows the extent of that collaboration.