Those articles are wrong. Tyre design is a compromise. Grip and rolling resistance are in direct competition with each other, so you'll generally have to trade one to get the other. This is why UHP tyres are usually not A rated for rolling resistance. The EV ones which are play some tricks to get there, like starting with lower tread depth which improves rolling resistance, but that shortens tyre life (because you start with less tyre!). Sometimes the compound is also changed to further improve rolling resistance, so the car marker can get higher official range when selling the car.
For some real numbers, in the ADAC tests early in the year, the best EV specific tyre got 20% more range than an EV ready, but not EV specific tyre that was also in the test. That's far beyond anything I'd call marketing BS personally! Ultimately, the best tyre for anyone is going depend just what compromise they want to make, but anything with a higher rolling resistance rating will come with a bit less range, and tyres without foam generally have a little more droning at city speeds (high speeds are dominated by tread noise, so the foam doesn't do so much there)