Yes it's for their benefit. It cuts down on actual labour (which given the constant minimum wage rises is their biggest cost) to have to go around and update pricing when things do change, but also cuts down on pricing errors, and cuts down on waste paper/cardboard and so likely helps with their environmental responsibilities.You can guarantee if the super markets are adopting this is for their benefit not ours.
No it isn't. The conspiracy theories are strong in here.Its definitely a way to more dynamically price items.
If supermarkets wanted to dynamically price items then they already would have, getting someone to go and change a paper ticket is hardly a big deal if they are making huge profits on the dynamic pricing that you seem to believe will happen.
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