I imagine a fair amount of people thought the price hikes would end after a year or so. When it became obvious it was going to be much longer they probably just caved. That, and prices of other components have dropped a fair amount (GPUs due to mining boom ending, CPUs due to new releases), so it's less painful now.Sales are fantastic, the prices are now are vastly lower than they were a few months ago so if anything sales are increasing but have been strong now, lets just say this were up year on year on memory sales.