Nvidia Launches "AMD Has Issues" Marketing Offensive ahead of Hawaii Launch

LtMatt · 19 Sep 2013 at 08:22

This is not news to me but it may be to some.

Nvidia Launches "AMD Has Issues" Marketing Offensive ahead of Hawaii Launch

Recently I read an article on one of the popular technology websites which drew a comparison between multi-monitor gaming and 4K displays, joining the frame in claiming that Nvidia has a superior experience in 4K over AMD. Our experience, however - was exactly the opposite.

First a bit of a background - here at BSN we have more than five years of experience working with 4K equipment, including displays. And while as a video enthusiast and 4K gaming proponent I just have to state that while gaming on a 4K panel is more immersive than AMD's Eyefinity and Nvidia (3D) Surround - the biggest problem lies within the displays themselves.
...
When running on GeForce cards (tested with GTX 580 / 590 / 680 / Titan), games would show a Vertical tear (not a horizontal one), regardless of running with Vsync on or off. Furthermore, Nvidia cards would display the Start bar only to 50% of the screen, and the wallpaper was double.

Our test setup - we use 7970 boards from PowerColor and GTX Titan cards from Nvidia.

On the other hand, AMD Radeon hardware (tested on HD 7970) worked simple - just select Eyefinity mode and voila, the task bar would fill the screen, single wallpaper and most importantly, no vertical tear in the middle.
The reason for these issues was simple - the display required two Dual-Link DVI cables and Nvidia consumer cards experienced issues when running in dual display setup. The story was exactly the opposite on the Quadro cards, as witnessed after running the Quadro K5000 - no tearing what so ever, and unified display (single wallpaper). After we worked with Nvidia on explaining the exact nature of the problems, the company released a driver that fixed all of the issues encountered.

At the time, AMD offered better game experience, as you can read in our detailed 4K Shootout article. Bear in mind that we have tested scaling between a single, dual and triple-GPU configuration between AMD and Nvidia.

...
And this brings us to the most important part of the whole story. Why would someone write an article mentioning or criticizing 4K gaming experience a week ahead of AMD's launch of 4K optimized drivers and the Hawaii GPU architecture in (you've guessed it) - Hawaii?

Source

Full article here, its a very good read.

http://www.brightsideofnews.com/new...rketing-offensive-ahead-of-hawaii-launch.aspx

Stanners · 19 Sep 2013 at 09:40

Roy should join the oc forums. He would fit in well

LtMatt · 19 Sep 2013 at 09:43

Stanners said:
Roy should join the oc forums. He would fit in well

Damn straight. You know Roys the man.

Silent_Scone · 19 Sep 2013 at 09:47

Laughable getting frumpy about 4K gaming. It's not here yet, and I doubt it really will be for a while.

A big grow up and get on with it card needs to go out to both parties

Phixsator · 19 Sep 2013 at 09:50

I really do not like that Ryan dude.. ive seen some interview with him once and i disliked him afterwards like a dislike crappy coffee and you do not want to be on that list Ryan!

Orangey · 19 Sep 2013 at 14:53

Aren't all current 4K panels 30Hz only? I doubt 4K will take off within 2 years if they aren't even selling gaming-capable panels yet.

ubersonic · 19 Sep 2013 at 15:41

Orangey said:
Aren't all current 4K panels 30Hz only? I doubt 4K will take off within 2 years if they aren't even selling gaming-capable panels yet.

You could play MMORPGs on that, I would be salivating at the idea but I could never go back to 16:9 aspect after using 21:9

LtMatt · 19 Sep 2013 at 15:42

Christ i posted this on oc.net and lets just say things have got messy. Wish id never posted it now.

Gerard · 19 Sep 2013 at 15:44

Ive found them to be pretty objective, I can't see them being "shills" at all.

LtMatt · 19 Sep 2013 at 15:48

Yes the title was actually a post from someone else which i mistakenly thought was the headline article. I will edit that now to the correct headline. Thanks for pointing it out.

bru · 19 Sep 2013 at 16:40

LtMatt said:
This is not news to me but it may be to some.

So bottom line seems to be that two websites supposedly not connected to either AMD or Nvidia have found conflicting views on a technology that isn't even nearly ready for mainstream, one siding with Nvidia and one siding with AMD, then ROY jumps in biggin it all up against Nvidia.

Amazingly this all happens a week before AMD's new card is announced, Yawn what a surprise, it was a non story until ROY mentioned it, oh well I suppose any news coverage is better than none.

Kaapstad · 19 Sep 2013 at 16:41

4K Monitor review

http://www.guru3d.com/articles_pages/ultra_high_definition_pc_gaming_benchmark_review_uhd,13.html

Sin_Chase · 19 Sep 2013 at 16:46

*Snore*

4K is years away, if at all - For gaming.

Move on.

kedge · 19 Sep 2013 at 17:00

Orangey said:
Aren't all current 4K panels 30Hz only?.

Wow that's bad then surely, well for me it would be, i can't stand 60Hz let alone 30Hz.

Kaapstad · 19 Sep 2013 at 17:29

kedge said:
Wow that's bad then surely, well for me it would be, i can't stand 60Hz let alone 30Hz.

The one in the review I posted above is 60Hz

FoxEye · 19 Sep 2013 at 17:43

kedge said:
Wow that's bad then surely, well for me it would be, i can't stand 60Hz let alone 30Hz.

For me, nothing less than 9001 yottahertz is acceptable.

Rroff · 19 Sep 2013 at 19:10

Because of the complexity and sheer amount of data we have gathered using our Frame Rating performance methodology, we are breaking it up into several articles that each feature different GPU comparisons.

Back in march they originally posted the first article on frame metering with a mention of doing a review of 4k at a later date as it was too complex to test it all in one go its not like its something they suddenly decided to do now.

Relevant quotes that tell a story IMO.

After we worked with Nvidia on explaining the exact nature of the problems, the company released a driver that fixed all of the issues encountered.

Since those stories were released, AMD has been very active. At first they were hesitant to believe our results and called into question our processes and the ability for gamers to really see the frame rate issues we were describing. However, after months of work and pressure from quite a few press outlets, AMD released a 13.8 beta driver that offered a Frame Pacing option in the 3D controls that enables the ability to evenly space out frames in multi-GPU configurations producing a smoother gaming experience.

Besty · 19 Sep 2013 at 19:45

Kaapstad said:
The one in the review I posted above is 60Hz

I am a big 120hz/120fps fan but a big 4k panel at 60hz would be my choice for non-action games. I hate bezels and multi-monitor stuff. That Asus monitor looks fab, thanks for posting the link.

RE: Nvidia shills, I don't have an issue with Nvidia pointing out deficiencies with a rivals product, its one of the positive things about competition as it encourages the rival to speed up the implementation of the fixes.

When the 7970 launched, the driver needed 18 months of work before it turned into something I would call 'final', I find it curious why Nvidia chooses to wheel out the marketing bs now when the 7970 launch was a far, far easier target. There were many basic functions that were just broken with the 7970 release driver and were broken for months (HDMI audio anyone?).

Does it mean that the 7970 replacement is so good that Nvidia need to wheel out the marketing team ?

tommybhoy · 20 Sep 2013 at 00:25

The individual will take from it what they will but one things for sure, regardless the reasons behind the article, PCper hits will be going through the roof.

I see the Lt and humbug's got Ryan on the back foot elsewhere

, why would you go to all the bother of portraying your innocence-while deflecting/ignoring specific direct questions(in regards to non reporting of imo larger driver failings from Nvidia) if there is nothing to hide though.

Stanners said:
Roy should join the oc forums. He would fit in well

Too busy dancing after his tweets...

flopper · 20 Sep 2013 at 00:35

4k bah, give us oled with 120hz and I buy 3.